Latest LG V10 commercial shows what kid-proofing is all about

There are many smartphones on the market that are well-designed, but few are child-proof. LG’s latest commercial for the new LG V10 is designed to show you that smartphones can look good and be kid-proof, too. After all, most parents allow their children to use their smartphones, so a durable smartphone is the key to not only happy parents, but a happy home.

The LG V10 is shown in the commercial as a smartphone that can handle drops, drags, and even drumming. One child in the commercial drums on the LG V10, while another puts the V10 in his back pocket and slides down a slide set, taking his phone out and noting that it had no cracks or damage. One child decided to set the LG V10 on a rocket and then “fire away,” so LG places the V10 in a number of situations that show how impact-resistant the phone is. LG even shows the phone being flexed in the lab so as to test its durability – likely an inside laugh at the iPhone 6 Plus from last year, which created the infamous #Bendgate scandal. Apple has since strengthened the metal in the iPhone 6s Plus, but the laugh will not end and bending tests will become standard for smartphone durability in the days, weeks, and years to come.

The LG V10 features a 5.7-inch, Quad HD main display with 2,560 x 1,440p, a “notification window” that LG calls a 2.1-inch screen with a 1040 x 160p screen resolution, dual front-facing cameras, a 16MP back camera, hexa-core Qualcomm Snapdragon 808 processor, 4GB of RAM, 64GB of storage, and around a 3,000mAh battery.

Take a look at the video below, though it is in Korean (not English). The scenes tell you what is needed. We don’t know what the pricing will be on the LG V10, but we do know that LG has said it will cost more than its G4 flagship.

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