{"id":19896,"date":"2023-01-19T16:55:17","date_gmt":"2023-01-19T21:55:17","guid":{"rendered":"https:\/\/aptgadget.com\/?p=19896"},"modified":"2023-01-19T16:55:20","modified_gmt":"2023-01-19T21:55:20","slug":"top-6-ux-ui-trends-in-2023","status":"publish","type":"post","link":"https:\/\/aptgadget.com\/de\/top-6-ux-ui-trends-in-2023\/","title":{"rendered":"TOP-6 UX\/UI-Trends im Jahr 2023"},"content":{"rendered":"

In den letzten Jahrzehnten ist das UX-Design zu einer wichtigen Komponente f\u00fcr den Erfolg jeder Website geworden. Durch den massiven \u00dcbergang zur digitalen Technologie ist der durchschnittliche Nutzer aktiver als je zuvor. Laut Forbes-Experten betr\u00e4gt der Return on Investment in UX-Design 9900%. Eine auf UX\/UI ausgerichtete Strategie ist unerl\u00e4sslich, wenn Vermarkter ein h\u00f6heres Engagement und mehr Konversionen erreichen wollen. In diesem Artikel sehen wir uns die TOP 6 UX\/UI-Trends an, die Ihre Website im Jahr 2023 relevant und praktisch machen.<\/p>\n\n\n\n

Mobile Optimierung<\/h2>\n\n\n\n

Webanwendung<\/a> account for 54% of Google traffic. In 2023, mobile conversions will have priority for e-commerce. Users expect mobile sites to load quickly. Starting with the structure and ending with improved touch response. Google\u2019s search ranking algorithm also favors mobile-optimized sites.<\/p>\n\n\n\n

Datenvisualisierung<\/h2>\n\n\n\n

Datenvisualisierung ist auch ein Trend unter UX-Designern im Jahr 2023. Big Player wie Spotify und TikTok binden Nutzer mit datengesteuertem Design ein. Vermarkter haben diesen Trend bereits aufgegriffen und beginnen damit, ihren potenziellen Kunden interessante Statistiken in attraktivem Design zu pr\u00e4sentieren.<\/p>\n\n\n\n

Es gibt viele M\u00f6glichkeiten, Daten auf kreative Weise mit Ihrem Publikum zu teilen, von Videoinhalten bis hin zu interaktiven Infografiken. Spotify Wrapped zeigt zum Beispiel eine j\u00e4hrliche Zusammenfassung der beliebtesten Songs und K\u00fcnstler.<\/p>\n\n\n\n

Mikro-Interaktion<\/h2>\n\n\n\n

In 2023, it is necessary to delve into the details when refining the UX design strategy. To create a user experience that can compete with a number of strong niche players, UX designers pay attention to every small interaction with the site. This is a micro-interaction \u2013 feedback that the site user receives after performing various small actions. For example, a click or scrolling the page.<\/p>\n\n\n\n

Forschungsergebnissen zufolge tragen Mikrointeraktionen zur Benutzerbindung bei, da die Benutzer durch ihre Handlungen eine st\u00e4ndige Befriedigung erfahren.<\/p>\n\n\n\n

Erweiterte und virtuelle Realit\u00e4t<\/h2>\n\n\n\n

Interest in augmented reality among brands has grown stronger thanks to Meta\u2019s desire to build its own meta-universe. Also contributing to the popularity of visual reality was the pandemic, during which technology was aimed at incorporating VR into everyday life. This year we could witness the first VR fashion week in the Decentraland metauniverse. Many companies are now developing solutions for communicating in the digital world, or even the ability to combine physical and digital experiences into hybrid workflows for different areas of activity. For example, before buying furniture, users can now try on the paint and decor of an empty room using augmented reality. Doctors can train for complex surgeries in real time without being tied to a location using virtual reality. VR enables operators to move through the warehouse in real-time to maximize order-picking efficiency.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Immersiver Bildlauf<\/h2>\n\n\n\n

Das immersive Scrollen von Seiten ist eng mit der Animation verbunden. Das traditionelle Verhalten der Benutzer beim Scrollen einer Seite zwang die meisten Designer dazu, \u00fcber scrollende Websites aus der Sicht des Inhalts nachzudenken. In welcher Reihenfolge sollte man den Nutzern beispielsweise Nachrichten anbieten, und welche Art von Hierarchie sollte verwendet werden?\u00a0<\/p>\n\n\n\n

Diese Funktionen waren statisch, auch wenn Sie Animationen oder Videos hinzugef\u00fcgt haben. Mit Animationsbibliotheken, Javascript und nativen Implementierungen (wie der linearen Interpolationsmethode) ist es viel einfacher geworden, fl\u00fcssige Animationen zu erstellen und das Bildlaufverhalten von Komponenten anzupassen. Jetzt k\u00f6nnen Designer selbst bestimmen, welche Inhalte den Benutzern angezeigt werden und wie sie aussehen. Der immersive Bildlauf hat sowohl f\u00fcr Designer als auch f\u00fcr Benutzer viele M\u00f6glichkeiten er\u00f6ffnet.<\/p>\n\n\n\n

Farbverl\u00e4ufe<\/h2>\n\n\n\n

Es scheint, als w\u00fcrden die 80er und 90er Jahre ein Comeback feiern. In der Mode bedeutet dies spektakul\u00e4rere Kleidung und aufregende Farbl\u00f6sungen, und im digitalen Bereich zeigt sich dies in der R\u00fcckkehr von Farbverl\u00e4ufen, dem Einsatz von Brutalismus und bunten Paletten. Farbverl\u00e4ufe sind ein gro\u00dfer Trend, der sich in diesem Jahr durchgesetzt hat. H\u00f6chstwahrscheinlich wird uns dieser Trend noch einige Jahre lang begleiten. Inmitten der Ersch\u00f6pfung nach der Pandemie sind die Menschen auf der Suche nach bunten Paletten, und das wirkt sich auf die UX\/UI-Trends aus.<\/p>\n\n\n\n

Abschluss<\/h2>\n\n\n\n

Neue Trends wie Augmented und Virtual Reality werden im Jahr 2023 popul\u00e4r sein. Und die l\u00e4ngst vergessenen Trends der 80er und 90er Jahre - Gradienten und Brutalismus. Folgendes wird relevant sein: Datenvisualisierung und Verarbeitung von Makro-Interaktion.<\/p>\n\n\n\n

Brands strive to quickly pick up all UX\/UI trends, so it is important for marketers and designers to \u201ckeep their finger on the pulse\u201d and monitor the popularity of new technologies.<\/p>\n\n\n\n

Es ist auch wichtig, bereits etablierte Trends nicht zu vergessen, wie z. B. die mobile Optimierung. Sie wird auf jeden Fall relevant sein.<\/p>\n\n\n\n

Trends are, of course, an important factor in the site\u2019s UX strategy, but in the pursuit of innovation, you should not sacrifice the personalization of the resource, because it is a necessary puzzle for success.<\/p>","protected":false},"excerpt":{"rendered":"

In recent decades, UX design has become an important component of the success of any website. The large-scale transition to digital technology has made the average user more active than ever before. According to Forbes experts, the return on investment in UX design is 9900%. 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