{"id":2358,"date":"2015-05-25T23:17:22","date_gmt":"2015-05-26T03:17:22","guid":{"rendered":"http:\/\/aptgadget.com\/?p=2358"},"modified":"2015-05-25T23:17:22","modified_gmt":"2015-05-26T03:17:22","slug":"mozilla-to-focus-on-quality-rather-than-cost-for-firefox-smartphone","status":"publish","type":"post","link":"https:\/\/aptgadget.com\/de\/mozilla-to-focus-on-quality-rather-than-cost-for-firefox-smartphone\/","title":{"rendered":"Mozilla setzt bei Firefox-Smartphones auf Qualit\u00e4t statt auf Kosten"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Mozilla, das zun\u00e4chst eine Marketingstrategie verfolgte, um den Verbrauchern preiswerte Smartphones anzubieten, hat seine Pl\u00e4ne \u00fcberarbeitet und wird sich nun beim Bau eines Firefox-Smartphones mehr auf die Qualit\u00e4t als auf die Kosten konzentrieren.<\/p>\n<p>Das Unternehmen hat ein $25 Firefox OS-Smartphone auf den Markt gebracht, das aber kl\u00e4glich gescheitert ist und Mozilla nicht geholfen hat, seine Pr\u00e4senz in der Smartphone-Industrie zu markieren. Viele Analysten sagten voraus, dass Mozillas Low-Cost-Strategie f\u00fcr M\u00e4rkte geeignet ist, in denen die Kosten f\u00fcr ein Smartphone ein wichtiger Faktor beim Kauf eines Smartphones sind. Aber es scheint, dass Mozillas auf Firefox OS basierendes Smartphone sogar in diesen M\u00e4rkten gegen die Giganten wie Google Android und Apple iOS versagt hat.<\/p>\n<p>In einer E-Mail des neuen CEO von Mozilla, Chris Beard, hei\u00dft es, dass Mozilla die Firefox-Smartphone-Sparte umgestalten wird und sich nun darauf konzentrieren wird, funktionsreichere Smartphones auf den Markt zu bringen, anstatt sich nur darauf zu konzentrieren, die Kosten niedrig zu halten. In der E-Mail wird auch erw\u00e4hnt, dass Mozilla erw\u00e4gt, die Installation von Android-Apps auf Firefox OS zu erm\u00f6glichen, um mehr Kunden daf\u00fcr zu gewinnen.<\/p>\n<p>Chris Beard sagte in einer E-Mail: \"Wir werden Telefone und vernetzte Ger\u00e4te bauen, die die Leute wegen der Erfahrung kaufen wollen, nicht nur wegen des Preises. Wir haben keine ausreichende Zugkraft f\u00fcr ein $25-Telefon gesehen, und wir werden nicht alle Teile des Programms verfolgen.\"<\/p>\n<p>Mozillas abrupter Wechsel zu seiner neuen Strategie zeigt, wie schwierig es f\u00fcr einen neuen Smartphone-Hersteller ist, Kunden anzuziehen und sich in der Smartphone-Branche durchzusetzen. Der Markt ist sehr umk\u00e4mpft, und wenn ein Unternehmen nichts Einzigartiges anbietet, wird niemand das Risiko eingehen, etwas Neues auszuprobieren. Es ist nicht so, dass Mozillas Firefox OS schlecht ist oder ihm Funktionen fehlen, es ist der harte Wettbewerb und das Monopol, das Apples iOS und Googles Android auf dem Markt geschaffen haben, das wenig bis gar keinen Raum f\u00fcr ein anderes Unternehmen l\u00e4sst, um leicht Fu\u00df zu fassen.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Mozilla, which first started on a marketing strategy to offer low cost smartphones to the consumers, has revamped its plans and is now going to focus more on the quality instead of the cost of while building a Firefox smartphone. The company released a $25 Firefox OS smartphone but it failed miserably and didn\u2019t &hellip;<\/p>","protected":false},"author":3,"featured_media":2359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mozilla to focus on quality rather than cost for Firefox smartphone - AptGadget.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aptgadget.com\/de\/mozilla-to-focus-on-quality-rather-than-cost-for-firefox-smartphone\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mozilla to focus on quality rather than cost for Firefox smartphone\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Mozilla, which first started on a marketing strategy to offer low cost smartphones to the consumers, has revamped its plans and is now going to focus more on the quality instead of the cost of while building a Firefox smartphone. The company released a $25 Firefox OS smartphone but it failed miserably and didn\u2019t &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aptgadget.com\/de\/mozilla-to-focus-on-quality-rather-than-cost-for-firefox-smartphone\/\" \/>\n<meta property=\"og:site_name\" content=\"AptGadget.com\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-26T03:17:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aptgadget.com\/wp-content\/uploads\/2015\/05\/firefox-os-smartphone-20130225-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adeel Inam\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adeel Inam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aptgadget.com\/mozilla-to-focus-on-quality-rather-than-cost-for-firefox-smartphone\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aptgadget.com\/mozilla-to-focus-on-quality-rather-than-cost-for-firefox-smartphone\/\"},\"author\":{\"name\":\"Adeel Inam\",\"@id\":\"https:\/\/aptgadget.com\/#\/schema\/person\/548c03ef53e5d102e9bf442adeaf04ef\"},\"headline\":\"Mozilla to focus on quality rather than cost for Firefox smartphone\",\"datePublished\":\"2015-05-26T03:17:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aptgadget.com\/mozilla-to-focus-on-quality-rather-than-cost-for-firefox-smartphone\/\"},\"wordCount\":344,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/aptgadget.com\/mozilla-to-focus-on-quality-rather-than-cost-for-firefox-smartphone\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aptgadget.com\/wp-content\/uploads\/2015\/05\/firefox-os-smartphone-20130225-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aptgadget.com\/mozilla-to-focus-on-quality-rather-than-cost-for-firefox-smartphone\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aptgadget.com\/mozilla-to-focus-on-quality-rather-than-cost-for-firefox-smartphone\/\",\"url\":\"https:\/\/aptgadget.com\/mozilla-to-focus-on-quality-rather-than-cost-for-firefox-smartphone\/\",\"name\":\"Mozilla to focus on quality rather than cost for Firefox smartphone - 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