{"id":18518,"date":"2022-05-06T08:15:54","date_gmt":"2022-05-06T12:15:54","guid":{"rendered":"https:\/\/aptgadget.com\/?p=18518"},"modified":"2022-05-06T08:15:56","modified_gmt":"2022-05-06T12:15:56","slug":"saving-money-on-advertising-costs","status":"publish","type":"post","link":"https:\/\/aptgadget.com\/es\/saving-money-on-advertising-costs\/","title":{"rendered":"5 secretos para ahorrar dinero en publicidad"},"content":{"rendered":"<p>\u00bfCu\u00e1l ha sido el ROI de su \u00faltima campa\u00f1a de marketing? Si es como muchas peque\u00f1as empresas, podr\u00eda estar desperdiciando <a href=\"https:\/\/blog.hubspot.com\/marketing\/measure-content-marketing-roi\" target=\"_blank\" rel=\"noopener\">25% de su presupuesto<\/a>. \u00bfValen sus anuncios el dinero que gasta en ellos?<\/p>\n\n\n\n<p>\u00bfListo para aspirar a lo excepcional? La mejor forma de aumentar ese ROI es ahorrar en sus costes de marketing. Aqu\u00ed tienes cinco formas de reducir tus costes publicitarios.<\/p>\n\n\n\n<p>1. Dirija sus anuncios<\/p>\n\n\n\n<p>Mostrar tus anuncios a cualquiera y a todo el mundo no es la mejor manera de hacer una venta o ahorrar dinero. En su lugar, muestre sus anuncios a personas que ya est\u00e1n interesadas o buscan lo que usted ofrece. En la pr\u00e1ctica, esto significa pujar por las mejores palabras clave en sitios como Google y Facebook.<\/p>\n\n\n\n<p>Cuanto m\u00e1s amplias, mejor, \u00bfverdad? Error: hazlas lo m\u00e1s espec\u00edficas que puedas. No hay tantos anunciantes que pujen por palabras clave m\u00e1s espec\u00edficas, y eso mantiene el precio -y el coste global de la publicidad en Facebook- mucho m\u00e1s bajo.<\/p>\n\n\n\n<p>Puede obtener m\u00e1s informaci\u00f3n sobre el coste de la orientaci\u00f3n de los anuncios en <a href=\"https:\/\/www.thehoth.com\/blog\/facebook-ads-cost\/\" target=\"_blank\" rel=\"noopener\">esta publicaci\u00f3n de Facebook Ads de The Hoth<\/a>.<\/p>\n\n\n\n<p>2. Reutilice sus anuncios<\/p>\n\n\n\n<p>Ya has invertido en tu contenido publicitario. Es posible que no puedas evitar el coste publicitario de Facebook, pero no tienes por qu\u00e9 contratar a un nuevo dise\u00f1ador cada vez.<\/p>\n\n\n\n<p>Puede sacar m\u00e1s partido a su inversi\u00f3n reutilizando y actualizando los anuncios en lugar de empezar de cero.<\/p>\n\n\n\n<p>3. Utilizar Analytics<\/p>\n\n\n\n<p>Los costes de marketing s\u00f3lo merecen la pena si sus anuncios tienen \u00e9xito. El \u00e9xito es diferente en cada campa\u00f1a. Puede que lo que busques sean m\u00e1s ventas o m\u00e1s reconocimiento de marca y seguidores, pero empieza siempre con un objetivo claro.<\/p>\n\n\n\n<p>\u00bfC\u00f3mo puede saber si su anuncio ha sido eficaz? Ah\u00ed es donde entran en juego los an\u00e1lisis, que pueden decirle cu\u00e1ntos clics ha obtenido o cu\u00e1ntas ventas ha realizado.&nbsp;<\/p>\n\n\n\n<p>\u00bfY c\u00f3mo le ayuda eso a ahorrar dinero en publicidad? Ya sabe lo que dicen: el tiempo es oro. Saber lo que funciona te ahorra tiempo y esfuerzo, y aumenta la eficacia de las campa\u00f1as en las que inviertes.<\/p>\n\n\n\n<p>4. Recuerda las redes sociales<\/p>\n\n\n\n<p>Para mostrar tus anuncios en las principales redes sociales, es posible que pagues un elevado coste de publicidad en Instagram, pero recuerda que publicar es gratis. Aunque pagues por promocionar tus anuncios, no olvides apoyarlos con publicaciones originales.<\/p>\n\n\n\n<p>Aseg\u00farate de utilizar palabras clave relevantes en tus etiquetas. Adem\u00e1s, busca tus etiquetas antes de utilizarlas y no intentes crear tus propias tendencias. Muchos sitios muestran cu\u00e1nta gente sigue determinadas etiquetas, y puedes aprovecharte de su popularidad sin pagar un c\u00e9ntimo.<\/p>\n\n\n\n<p>5. Centrarse en las remisiones<\/p>\n\n\n\n<p>En lugar de financiar una nueva campa\u00f1a para captar nuevos clientes, ofrezca un incentivo por recomendaci\u00f3n para que la gente invite a sus amigos interesados.<\/p>\n\n\n\n<p>La recompensa m\u00e1s habitual es un c\u00f3digo de cup\u00f3n para un descuento en una futura compra. Aseg\u00farese de que este incentivo dependa tambi\u00e9n de que los nuevos clientes realicen una compra. No s\u00f3lo conseguir\u00e1s un nuevo cliente, \u00a1sino que adem\u00e1s habr\u00e1s realizado dos ventas m\u00e1s!&nbsp;<\/p>\n\n\n\n<p>Comience a ahorrar en costes publicitarios<\/p>\n\n\n\n<p>Es hora de empezar a sacar el m\u00e1ximo partido a su presupuesto publicitario. Si quieres aumentar tu ROI, utiliza estos sencillos consejos para reducir los costes publicitarios sin sacrificar tus objetivos de marketing.&nbsp;<\/p>\n\n\n\n<p>\u00bfQuieres m\u00e1s art\u00edculos como \u00e9ste? \u00a1Est\u00e1s en el sitio adecuado! Sigue explorando este sitio para aprender m\u00e1s sobre todo lo relacionado con la tecnolog\u00eda.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>What was the ROI of your last marketing campaign? If you&#8217;re like many small businesses, you could be wasting 25% of your budget. Are your ads worth the money you&#8217;re spending on them? Ready to aim for exceptional? The best way to raise that ROI is to save on your marketing costs. Here are five &hellip;<\/p>","protected":false},"author":1,"featured_media":18520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[876],"tags":[],"class_list":["post-18518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Secrets for Saving Money on Advertising Costs - AptGadget.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aptgadget.com\/es\/saving-money-on-advertising-costs\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Secrets for Saving Money on Advertising Costs\" \/>\n<meta property=\"og:description\" content=\"What was the ROI of your last marketing campaign? 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