The iPhone 6s and iPhone 6s Plus weren\u2019t that exciting to announce for Apple, but the company had an announcement that was food for thought: the fruit company decided to unleash its own iPhone Upgrade Program for customers who want a new iPhone every year. Apple CEO Tim Cook made the announcement, and it\u2019s not surprising \u2013 considering that he had a long background in retail operations before taking over as CEO upon the death of Steve Jobs.<\/p>\n
What no one could\u2019ve seen coming was that Samsung, taking inspiration from Apple, would launch its own Galaxy Upgrade program. Well, it\u2019s happening: Samsung has declared that it too, will launch its own Upgrade program for Galaxy customers. There\u2019s been no word on just what advantages customers can expect should they partake of it, but the timing is interesting, nonetheless.<\/p>\n
The Galaxy Upgrade program would presumably work like the iPhone Upgrade Program will: customers can purchase a new smartphone from Samsung each year, and pay for the option to do so (even down to choosing their carrier). Customers who want to switch carriers, for instance, could do so, without dealing with their carriers directly. What this means is that someone hoping to jump from one carrier to another could do so, without financial penalty: they\u2019d pay their $32 or so to Samsung each month, so they\u2019d need not worry about paying a carrier. It seems as though Samsung and carriers would work out an agreement where customers paying Samsung directly in the Galaxy Upgrade Program would not concern the carriers and force them to be angry with customers. We don\u2019t have many details, but there is one benefit: customers would be able to get the latest device each year without trouble.<\/p>\n
Of course, Samsung will have to provide phone insurance in the Galaxy Upgrade Program in the event that someone\u2019s phone gets damaged, but tech enthusiasts will jump on the chance to be a part of it all. No more two-year contracts, and no more having to pay off the full price of the phone. In other words, \u201cleasing\u201d will mean just that: \u201cleasing.\u201d And that\u2019s something I can get behind.<\/p>\n