{"id":4806,"date":"2015-10-15T23:52:25","date_gmt":"2015-10-16T03:52:25","guid":{"rendered":"http:\/\/aptgadget.com\/?p=4806"},"modified":"2015-10-16T01:32:41","modified_gmt":"2015-10-16T05:32:41","slug":"oneplus-targets-samsung-promotes-its-new-taketheedgeoff-campaign","status":"publish","type":"post","link":"https:\/\/aptgadget.com\/es\/oneplus-targets-samsung-promotes-its-new-taketheedgeoff-campaign\/","title":{"rendered":"OnePlus apunta a Samsung y promociona su nueva campa\u00f1a #TakeTheEdgeOff\"."},"content":{"rendered":"<p>OnePlus has become something of a public admirer of Samsung these days: the company has great respect for Samsung\u2019s accomplishments and achievements, with co-founder Carl Pei requesting that <a href=\"https:\/\/aptgadget.com\/es\/carl-pei-oneplus-co-founder-wants-to-intern-at-samsung\/\">Samsung make him an intern<\/a>. Carl Pei may be sincere indeed, but the \u201cflagship killer\u201d company whose hype has gotten it into trouble is back to start more trouble in the smartphone space. The latest involves a new #TakeTheEdgeOff\u201d campaign, with the Chinese manufacturer requesting that current Samsung customers trade in their S6 Edge, S6 Edge+, or Note 5 for \u201ca brand new OnePlus 2,\u201d the company\u2019s own promo says.<\/p>\n<p>It\u2019s true that the OnePlus 2 costs about $350-$400, half of what a Samsung Galaxy Note 5 and Galaxy S6 costs (and three times less than what a Galaxy S6 edge+ may cost you if you get a 64GB model, for example), but we\u2019re really confused as to what OnePlus expects from this deal. Samsung is the top dog in the Android space, and Samsung\u2019s devices not only have brand support behind them but also stellar performance. Samsung has the best-in-class front and back cameras, beating Sony in customer sales even though <a href=\"https:\/\/aptgadget.com\/es\/iphone-6s-camera-scores-the-same-as-iphone-6-camera-says-dxomark\/\">DxOMark has given Sony\u2019s Xperia Z5 \u201cthe edge\u201d<\/a> (pun intended) when it comes to overall camera performance. With that said, OnePlus even relies on Samsung for smartphone components, a sign that OnePlus needs Samsung desperately.<\/p>\n<p>Carl Pei said that OnePlus has hyped the OnePlus 2 way too much, and wants to intern for the Korean manufacturer \u2013 but OnePlus killed Pei\u2019s chances when it claimed that the OnePlus 2 was a \u201c2016 flagship killer\u201d (referring to the fact that the OnePlus 2 would still best even Samsung\u2019s devices next year, though it\u2019s not 2016 yet). It\u2019s a clever campaign on the surface (\u201cTake The Edge Off,\u201d meaning \u201cthrow off the Galaxy S6 Edge and Edge+\u201d), but is it enough to win consumers? It\u2019s highly unlikely.<\/p>\n<p>The best way to beat your opponent or rival is to join it\u00a0when the rival has resources you don\u2019t. If Carl Pei really wants to intern at Samsung, we\u2019re not sure OnePlus\u2019s new campaign is doing him (or OnePlus) any favors. You can\u2019t openly target a giant like Samsung in the industry and then look surprised when Samsung faithful\u00a0don\u2019t back your play.<\/p>\n<p><a href=\"https:\/\/oneplus.net\/take-the-edge-off?utm_source\" target=\"_blank\" rel=\"noopener\">Fuente<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>OnePlus has become something of a public admirer of Samsung these days: the company has great respect for Samsung\u2019s accomplishments and achievements, with co-founder Carl Pei requesting that Samsung make him an intern. Carl Pei may be sincere indeed, but the \u201cflagship killer\u201d company whose hype has gotten it into trouble is back to start &hellip;<\/p>","protected":false},"author":17,"featured_media":965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OnePlus targets Samsung, promotes its new #TakeTheEdgeOff\u201d campaign - AptGadget.com<\/title>\n<meta name=\"description\" content=\"OnePlus promotes its new TakeTheEdgeOff campaign and trade-in program, kicking itself in the foot and ruining Carl Pei&#039;s chances of a Samsung internship.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aptgadget.com\/es\/oneplus-targets-samsung-promotes-its-new-taketheedgeoff-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OnePlus targets Samsung, promotes its new #TakeTheEdgeOff\u201d campaign\" \/>\n<meta property=\"og:description\" content=\"OnePlus promotes its new TakeTheEdgeOff campaign and trade-in program, kicking itself in the foot and ruining Carl Pei&#039;s chances of a Samsung internship.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aptgadget.com\/es\/oneplus-targets-samsung-promotes-its-new-taketheedgeoff-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"AptGadget.com\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-16T03:52:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-16T05:32:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aptgadget.com\/wp-content\/uploads\/2014\/12\/oneplus-back.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"489\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Deidre Richardson\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deidre Richardson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aptgadget.com\/oneplus-targets-samsung-promotes-its-new-taketheedgeoff-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aptgadget.com\/oneplus-targets-samsung-promotes-its-new-taketheedgeoff-campaign\/\"},\"author\":{\"name\":\"Deidre Richardson\",\"@id\":\"https:\/\/aptgadget.com\/#\/schema\/person\/850595301315ce274683e56ff4e6688c\"},\"headline\":\"OnePlus targets Samsung, promotes its new #TakeTheEdgeOff\u201d campaign\",\"datePublished\":\"2015-10-16T03:52:25+00:00\",\"dateModified\":\"2015-10-16T05:32:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aptgadget.com\/oneplus-targets-samsung-promotes-its-new-taketheedgeoff-campaign\/\"},\"wordCount\":394,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/aptgadget.com\/oneplus-targets-samsung-promotes-its-new-taketheedgeoff-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aptgadget.com\/wp-content\/uploads\/2014\/12\/oneplus-back.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aptgadget.com\/oneplus-targets-samsung-promotes-its-new-taketheedgeoff-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aptgadget.com\/oneplus-targets-samsung-promotes-its-new-taketheedgeoff-campaign\/\",\"url\":\"https:\/\/aptgadget.com\/oneplus-targets-samsung-promotes-its-new-taketheedgeoff-campaign\/\",\"name\":\"OnePlus targets Samsung, promotes its new #TakeTheEdgeOff\u201d campaign - 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