{"id":3483,"date":"2015-08-17T21:36:47","date_gmt":"2015-08-18T01:36:47","guid":{"rendered":"https:\/\/aptgadget.com\/?p=3483"},"modified":"2015-08-17T21:36:47","modified_gmt":"2015-08-18T01:36:47","slug":"google-didnt-need-three-months-to-announce-android-marshmallow","status":"publish","type":"post","link":"https:\/\/aptgadget.com\/fr\/google-didnt-need-three-months-to-announce-android-marshmallow\/","title":{"rendered":"Google n'a pas eu besoin de trois mois pour annoncer Android Marshmallow"},"content":{"rendered":"

Google annonce aujourd'hui Android Marshmallow via son blog<\/a>La Commission europ\u00e9enne a d\u00e9cid\u00e9 de donner un nom \u00e0 \"Android M\". Le nouveau nom, me direz-vous ? Android Marshmallow.<\/p>\n

Android M a enfin un nom, mais la question se pose : Pourquoi Google a-t-il attendu si longtemps pour attribuer un nom de dessert ?<\/p>\n

Apr\u00e8s tout, nous savons que la nomenclature de Google pour chaque mise \u00e0 jour majeure du syst\u00e8me d'exploitation porte le nom d'un dessert. Nous avons vu Cupcake, Doughnut, \u00c9clair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich (4.0), Jelly Bean (4.2), KitKat (4.4), Lollipop (5.0), et bient\u00f4t, Marshmallow (6.0). Nous nous attendions donc \u00e0 ce que Google donne un nom de dessert au M - bien que \"Milkshake\", \"Marmalade\", \"M&M\" et \"Milky Way\" aient fait partie des rumeurs pr\u00e9f\u00e9r\u00e9es des consommateurs.<\/p>\n

Et pourtant, le timing de Google ne semble pas \u00eatre le bon, non seulement cette ann\u00e9e, mais aussi ces deux derni\u00e8res ann\u00e9es en particulier.<\/p>\n

Lorsque Google a baptis\u00e9 \"KitKat\" l'arriv\u00e9e d'Android 4.4 apr\u00e8s 4.3 Jelly Bean, l'entreprise a attendu septembre (avant l'arriv\u00e9e du nouveau Nexus en octobre) pour d\u00e9voiler le bugdroid KitKat au si\u00e8ge de l'entreprise \u00e0 Mountain View (malgr\u00e9 la rumeur Key Lime Pie pour la mise \u00e0 jour). Toutefois, la conf\u00e9rence des d\u00e9veloppeurs de Google, appel\u00e9e I\/O, \u00e9tait pr\u00e9vue pour juin ou juillet de cette ann\u00e9e-l\u00e0. L'ann\u00e9e derni\u00e8re, la conf\u00e9rence I\/O de Google a eu lieu \u00e0 la fin du mois de juin, et l'entreprise a attendu la sortie du Nexus 6 pour donner un nom \u00e0 \"Android L\" (qui est devenu Android Lollipop).<\/p>\n

Cette ann\u00e9e, l'annonce faite aujourd'hui par Google pour Android Marshmallow semble terriblement inopportune. Pourquoi annoncer aujourd'hui le nom de la nouvelle mise \u00e0 jour alors que l'entreprise aurait pu le faire lors de la conf\u00e9rence des d\u00e9veloppeurs \u00e0 la fin du mois de mai ? Pourquoi laisser passer trois mois avant de donner un nom au syst\u00e8me d'exploitation ? Pourquoi faire durer le suspense aussi longtemps alors qu'un certain nombre de nouvelles fonctionnalit\u00e9s de la mise \u00e0 jour ont \u00e9t\u00e9 d\u00e9voil\u00e9es lors de la conf\u00e9rence I\/O \u00e0 la fin du printemps ?<\/p>\n

Prenons l'exemple d'Apple. Apple n'est pas la meilleure entreprise \u00e0 mes yeux, mais l'entreprise obtient un +1 pour l'organisation. Lorsque l'\u00e9v\u00e9nement Worldwide Developer Conference (WWDC 2015) d'Apple est arriv\u00e9 cet \u00e9t\u00e9, Apple a d\u00e9voil\u00e9 \"iOS 9\". Maintenant, \"iOS 9\" n'est pas aussi excitant et anticipatif que \"Android M\" avec une surprise quant au prochain nom de dessert pour la prochaine mise \u00e0 jour Android, mais au moins les critiques techniques et les d\u00e9veloppeurs savent qu'iOS 9 arrive - et il a un nom. Le nom lui-m\u00eame est ennuyeux, pas terriblement excitant, mais il \u00e9vite le suspense qui semble anticlimactique lorsqu'un nom est finalement choisi.<\/p>\n

Je comprends que Google veuille cr\u00e9er du suspense et du battage autour de la mise \u00e0 jour, mais de nombreux fans d'Apple restent enthousiastes \u00e0 l'\u00e9gard d'iOS, m\u00eame s'il n'y a pas de nom sp\u00e9cial pour le dessert. Pourquoi alors Google ne peut-il pas donner un nom \u00e0 la mise \u00e0 jour et d\u00e9voiler la statue lors de la conf\u00e9rence I\/O chaque ann\u00e9e ? Pourquoi attendre trois mois plus tard, alors que seuls quelques critiques, r\u00e9dacteurs et analystes techniques assisteront \u00e0 l'\u00e9v\u00e9nement ? Une entreprise avis\u00e9e sait comment \"carpe diem\", ce qui signifie en latin \"saisir le jour\". Une entreprise avis\u00e9e sait tirer parti du battage m\u00e9diatique au moment opportun, pour savoir quand et comment lancer un produit ou faire une annonce. Le d\u00e9voilement d'Android Marshmallow par Google est l'\u00e9quivalent d'un adulte qui attend trois mois apr\u00e8s son anniversaire pour dire \"H\u00e9, j'ai 30 ans maintenant !\", alors qu'il a eu 30 ans trois mois plus t\u00f4t. Il est vrai que l'individu n'a que trois mois apr\u00e8s son anniversaire pour c\u00e9l\u00e9brer, mais le moment est mal choisi - et l'excitation n'est pas la m\u00eame.<\/p>\n

Le suspense peut \u00eatre bon, et le battage m\u00e9diatique peut \u00eatre excellent, mais il y a une chose que l'on peut appeler l'exc\u00e8s d'une bonne chose. Dans ce cas, le suspense de Google va trop loin. Je propose de donner le nom de la mise \u00e0 jour Android lors de la conf\u00e9rence Google I\/O, de pr\u00e9venir les d\u00e9veloppeurs \u00e0 l'avance et de ne pas les faire attendre (ainsi que les consommateurs) jusqu'\u00e0 trois mois apr\u00e8s l'\u00e9v\u00e9nement principal, alors que le monde est pass\u00e9 \u00e0 autre chose et que peu de personnes s'en soucieront. Le timing est essentiel, et offrir le g\u00e2teau d'anniversaire bien apr\u00e8s l'anniversaire n'\u00e9limine pas sa douceur, mais \u00e9dulcore ce qui aurait pu \u00eatre un \u00e9v\u00e9nement agr\u00e9able pour tous.<\/p>","protected":false},"excerpt":{"rendered":"

Google announced Android Marshmallow today via its blog post, finally putting a name on \u201cAndroid M.\u201d The new name, you ask? Android Marshmallow. Android M finally has a name, but the question must be asked: Why did Google wait so long to assign a dessert name? After all, we know that Google\u2019s nomenclature for each […]<\/p>\n","protected":false},"author":17,"featured_media":3485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[876],"tags":[],"class_list":["post-3483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial"],"acf":[],"yoast_head":"\nGoogle didn\u2019t need three months to announce Android Marshmallow - AptGadget.com<\/title>\n<meta name=\"description\" content=\"Android Marshmallow was announced today, but Google's announcement is nothing short of ill-timed. 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