{"id":6961,"date":"2016-02-24T22:34:35","date_gmt":"2016-02-25T03:34:35","guid":{"rendered":"http:\/\/aptgadget.com\/?p=6961"},"modified":"2016-02-24T22:34:35","modified_gmt":"2016-02-25T03:34:35","slug":"sony-confirms-no-xperia-z6-new-xperia-x-line-will-be-substitute","status":"publish","type":"post","link":"https:\/\/aptgadget.com\/fr\/sony-confirms-no-xperia-z6-new-xperia-x-line-will-be-substitute\/","title":{"rendered":"Sony confirms: no Xperia Z6, new Xperia X line will be substitute"},"content":{"rendered":"

The Xperia Z line has been around for some time now, from the first Xperia Z to the Z2, Z3, Z4, and then Z5 (with its Z5 Compact, Premium, and original models). Sony has always stuck to its tried-and-true formula of water and dust resistance, as well as its glass body and metal frame that has provided a look consumers wanted with water and dust resistance that served a functional purpose. Sony\u2019s Xperia cameras have been excellent as well, with Sony winning top awards from company DxOMark Mobile for the last few years in terms of photography and videography (Samsung has been Sony\u2019s sole competitor in this area). Many have presumed, as a result of the Xperia line’s existence, that there would be an Xperia Z6 in the works to arrive later this year.<\/p>\n

At the same time, however, apart from Sony\u2019s presence in mobile and the company\u2019s nostalgic brand that has been synonymous with Sony WalkMan and PlayStation, Sony has had trouble marketing its Xperia line. The company has spent little money to market its smartphone lineup in the US, a big market where Apple and Samsung reign supreme, and the Japanese manufacturer has shown more affection towards the Japanese than it has American consumers who are willing to spend money on what they believe to be a quality device (iPhone and Galaxy buyers, mind you.).<\/p>\n

The company has been rumored to end its smartphone division, but Sony said it would not do this, and that the Xperia line wasn\u2019t going anywhere. While all this is true, and the company is living up to its promises, Sony is making some significant changes. Among these is the termination of the Xperia Z line. Via the Sony Germany Facebook page, Sony confirmed that there will be no Xperia Z6 to come. Tech site Android Authority translated the German into English:<\/p>\n

\u201cHi Sarah, the [Xperia] Z6 will not continue to exist. The new x series represents a modified concept that will meet the needs of our users even more. Of course, you can still rely on the latest technology in our smartphones \u2014 which has nothing to do with the name. \ud83d\ude42 Best regards, your Sony team.\u201d<\/p>\n

There is some understanding lost in translation, which isn\u2019t hard to understand, but. in short, \u201cthe Z6 will not continue to exist\u201d is language for \u201cthere won\u2019t be an Xperia Z6.\u201d This statement could mean that the Xperia Z6 is a prototype in existence for now but that Sony won\u2019t be bringing it to market. Perhaps this is the case, but it\u2019s clear: whatever Xperia Z6 is in existence, Sony won\u2019t be selling it to consumers. The Xperia Z5, Xperia Z5 Compact, and Xperia Z5 Premium are the last of the Xperia Z series. As a permanent substitute for the Xperia Z line, Sony is creating the new Xperia X line. Why the company has decided to stick with a letter instead of a proper name, no one knows. How many letters can you use without creating an alphabet soup of confusion is anyone\u2019s guess.<\/p>\n

Some see this as a good thing, but I\u2019m not sure that renaming the Xperia Z line will solve Sony\u2019s problems. Microsoft renamed its Internet Explorer browser (now called Edge) when it created Windows 10 Mobile, but the company needed to fix the problems within IE \u2014 not rename it. You can rename a skunk, but it doesn\u2019t take away the skunk\u2019s foul odor. A lemon is still a lemon, even if you name it \u201cpotpourri,\u201d and Sony should keep this in mind. Whether the smartphone line is called Xperia Z or Xperia X, it won\u2019t change Sony\u2019s fortunes unless Sony is willing to think outside the box and meet consumer needs, including those in the United States. Only then will Sony have a fighting chance.<\/p>\n

Sony Germany<\/a><\/p>\n

English translation source<\/a><\/p>","protected":false},"excerpt":{"rendered":"

The Xperia Z line has been around for some time now, from the first Xperia Z to the Z2, Z3, Z4, and then Z5 (with its Z5 Compact, Premium, and original models). Sony has always stuck to its tried-and-true formula of water and dust resistance, as well as its glass body and metal frame that …<\/p>","protected":false},"author":17,"featured_media":4054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nSony confirms: no Xperia Z6, new Xperia X line will be substitute - AptGadget.com<\/title>\n<meta name=\"description\" content=\"Sony has confirmed that there will be no Xperia Z6 on the way for customers, with the company scrapping the Z line and bringing an X line in its place.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aptgadget.com\/fr\/sony-confirms-no-xperia-z6-new-xperia-x-line-will-be-substitute\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony confirms: no Xperia Z6, new Xperia X line will be substitute\" \/>\n<meta property=\"og:description\" content=\"Sony has confirmed that there will be no Xperia Z6 on the way for customers, with the company scrapping the Z line and bringing an X line in its place.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aptgadget.com\/fr\/sony-confirms-no-xperia-z6-new-xperia-x-line-will-be-substitute\/\" \/>\n<meta property=\"og:site_name\" content=\"AptGadget.com\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-25T03:34:35+00:00\" \/>\n<meta name=\"author\" content=\"Deidre Richardson\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deidre Richardson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aptgadget.com\/sony-confirms-no-xperia-z6-new-xperia-x-line-will-be-substitute\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aptgadget.com\/sony-confirms-no-xperia-z6-new-xperia-x-line-will-be-substitute\/\"},\"author\":{\"name\":\"Deidre Richardson\",\"@id\":\"https:\/\/aptgadget.com\/#\/schema\/person\/850595301315ce274683e56ff4e6688c\"},\"headline\":\"Sony confirms: no Xperia Z6, new Xperia X line will be substitute\",\"datePublished\":\"2016-02-25T03:34:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aptgadget.com\/sony-confirms-no-xperia-z6-new-xperia-x-line-will-be-substitute\/\"},\"wordCount\":667,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/aptgadget.com\/sony-confirms-no-xperia-z6-new-xperia-x-line-will-be-substitute\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"News\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aptgadget.com\/sony-confirms-no-xperia-z6-new-xperia-x-line-will-be-substitute\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aptgadget.com\/sony-confirms-no-xperia-z6-new-xperia-x-line-will-be-substitute\/\",\"url\":\"https:\/\/aptgadget.com\/sony-confirms-no-xperia-z6-new-xperia-x-line-will-be-substitute\/\",\"name\":\"Sony confirms: no Xperia Z6, new Xperia X line will be substitute - 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