{"id":8434,"date":"2016-04-13T16:29:16","date_gmt":"2016-04-13T20:29:16","guid":{"rendered":"http:\/\/aptgadget.com\/?p=8434"},"modified":"2016-09-19T18:19:42","modified_gmt":"2016-09-19T22:19:42","slug":"teenagers-increasingly-prefer-snapchat-iphone-and-fitbit-wearables-according-to-a-new-survey","status":"publish","type":"post","link":"https:\/\/aptgadget.com\/fr\/teenagers-increasingly-prefer-snapchat-iphone-and-fitbit-wearables-according-to-a-new-survey\/","title":{"rendered":"Selon une nouvelle enqu\u00eate, les adolescents pr\u00e9f\u00e8rent de plus en plus Snapchat, l'iPhone et les wearables Fitbit."},"content":{"rendered":"

Une enqu\u00eate men\u00e9e par Piper Jaffray<\/a> a r\u00e9v\u00e9l\u00e9 des faits int\u00e9ressants sur les pr\u00e9f\u00e9rences des adolescents. Dans le cadre de cette \u00e9tude, des milliers d'adolescents am\u00e9ricains se sont exprim\u00e9s sur les m\u00e9dias sociaux qu'ils utilisaient fr\u00e9quemment, ceux sur lesquels ils pr\u00e9f\u00e9raient rester actifs, la marque de smartphone qu'ils pr\u00e9f\u00e9raient, les montres intelligentes qu'ils pr\u00e9f\u00e9raient et la gamme compl\u00e8te de v\u00eatements qu'ils pr\u00e9f\u00e9raient. Voici comment ils ont r\u00e9pondu aux facteurs susmentionn\u00e9s.<\/p>\n

Les m\u00e9dias sociaux restent actifs<\/strong><\/p>\n

L'enqu\u00eate a r\u00e9v\u00e9l\u00e9 que les adolescents s'int\u00e9ressent d\u00e9sormais davantage \u00e0 Snapchat, au d\u00e9triment du traditionnel Instagram. En 2015, lorsque Jaffray a men\u00e9 une \u00e9tude similaire, elle a estim\u00e9 que 33% des adolescents pr\u00e9f\u00e9raient utiliser Instagram pour leurs activit\u00e9s sociales quotidiennes. Au cours de cette p\u00e9riode, 19% ont r\u00e9pondu qu'ils pr\u00e9f\u00e9raient utiliser Snapchat. Le sc\u00e9nario a chang\u00e9 cette ann\u00e9e avec 28% d'adolescents actifs sur Snapchat contre 27% qui pr\u00e9f\u00e8rent Instagram.<\/p>\n

Instagram a d\u00e9clar\u00e9 avoir 400 millions de clients mensuels, tandis que Snapchat a indiqu\u00e9 avoir 100 millions de clients quotidiens.<\/p>\n

Facebook, la soci\u00e9t\u00e9 m\u00e8re d'Instagram, avait pr\u00e9dit la prosp\u00e9rit\u00e9 de Snapchat et tent\u00e9 de l'acheter pour $3 milliards d'euros. Depuis l'\u00e9chec de cette acquisition, l'entreprise a introduit des fonctionnalit\u00e9s similaires \u00e0 celles de Snapchat, telles que des \"codes\" visuels et des projets de cha\u00eenes vivifi\u00e9es.<\/p>\n

\"screen-shot-2016-04-12-at-6.06.21-pm\"<\/a><\/p>\n

Les m\u00e9dias sociaux sont privil\u00e9gi\u00e9s<\/strong><\/p>\n

75% des adolescents qui ont r\u00e9pondu \u00e0 l'enqu\u00eate ont indiqu\u00e9 qu'ils utilisaient Snapchat, tandis que 74% pr\u00e9f\u00e9raient Instagram. Snapchat enregistre une augmentation de 1% par rapport \u00e0 l'enqu\u00eate de l'ann\u00e9e derni\u00e8re, tandis qu'Instagram enregistre une baisse de 2%. Facebook a re\u00e7u 59% de pr\u00e9f\u00e9rence, soit une augmentation de 2% par rapport au pourcentage de pr\u00e9f\u00e9rence de l'ann\u00e9e pr\u00e9c\u00e9dente. Twitter est rest\u00e9 stable \u00e0 58%.<\/p>\n

\"teensocial\"<\/a><\/p>\n

Smartphone de pr\u00e9f\u00e9rence<\/strong><\/p>\n

L'int\u00e9r\u00eat des adolescents pour les iPhones continue d'augmenter, l'enqu\u00eate indiquant que 69% poss\u00e8dent des iPhones, contre 67% l'ann\u00e9e derni\u00e8re. 75% des adolescents pr\u00e9voient que leur prochain t\u00e9l\u00e9phone sera un iPhone, soit une augmentation de 1% par rapport \u00e0 l'enqu\u00eate pr\u00e9c\u00e9dente. L'adoption de l'iPhone par les adolescents devrait augmenter \u00e0 l'automne, lorsque Apple d\u00e9voilera l'iPhone 7, qui pr\u00e9sentera des am\u00e9liorations significatives, par exemple un double appareil photo, ainsi que des am\u00e9liorations mineures en mati\u00e8re de design.<\/p>\n

\"teeniphoneownership-800x421\"<\/a><\/p>\n

Montres intelligentes<\/strong><\/p>\n

Les montres intelligentes ne sont pas tr\u00e8s populaires parmi les adolescents, et seuls 12% des r\u00e9pondants ont d\u00e9clar\u00e9 en poss\u00e9der une. Parmi les propri\u00e9taires de montres intelligentes, l'Apple Watch est le mod\u00e8le le plus choisi avec 71% de pr\u00e9f\u00e9rence. Seuls 10% des adolescents ont indiqu\u00e9 qu'ils \u00e9taient int\u00e9ress\u00e9s par l'achat d'une montre intelligente, soit une augmentation de 2% par rapport \u00e0 l'ann\u00e9e derni\u00e8re.<\/p>\n

La croissance de l'Apple Watch pourrait rester stagnante suite \u00e0 de r\u00e9centes rumeurs qui sugg\u00e8rent que la mise \u00e0 jour de deuxi\u00e8me g\u00e9n\u00e9ration b\u00e9n\u00e9ficiera d'une mise \u00e0 niveau mineure.<\/p>\n

\"teendeviceownership-800x562\"<\/a><\/p>\n

Gamme compl\u00e8te de produits portables<\/strong><\/p>\n

72% des adolescents interrog\u00e9s ont pr\u00e9f\u00e9r\u00e9 le wearable Fitbit, Nike arrivant en deuxi\u00e8me position avec 12%. Apple arrive en troisi\u00e8me position avec 6%. La popularit\u00e9 des wearables n'a cess\u00e9 de cro\u00eetre : 22% des filles et 18% des gar\u00e7ons interrog\u00e9s poss\u00e8dent un tracker de fitness. Ces pourcentages sont en augmentation par rapport \u00e0 l'ann\u00e9e derni\u00e8re, o\u00f9 ils \u00e9taient respectivement de 14 et 12 %.<\/p>\n

\"applewatchwearables-800x306\"<\/a><\/p>\n

Image en vedette : fortune<\/p>","protected":false},"excerpt":{"rendered":"

A survey conducted by Piper Jaffray has revealed some interesting facts about teenagers\u2019 preferences. The study involved thousands of teenagers from America weighing in on the social media they frequently used, the one they prefer to keep actively on, the smartphone brand they prefer, smart watches popular among them, and the full range of wearable …<\/p>","protected":false},"author":23,"featured_media":8443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nTeenagers preference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aptgadget.com\/fr\/teenagers-increasingly-prefer-snapchat-iphone-and-fitbit-wearables-according-to-a-new-survey\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teenagers increasingly prefer Snapchat, iphone, and Fitbit wearables according to a new survey\" \/>\n<meta property=\"og:description\" content=\"A survey conducted by Piper Jaffray has revealed some interesting facts about teenagers\u2019 preferences. 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