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How hashtags help promote your business on Instagram

If you heard about hashtags on Instagram, used them, but you didn’t succeed, perhaps you simply don’t know how to correctly collect and insert them into posts. Then this article is for you. We’ll take a look at how to use this Instagram promotion method and what to consider this year. In this article, you will get a detailed guide on how to use hashtags.

Facts to know about hashtags in 2021-2022

Some people think that hashtags haven’t worked for a long time. But this is not the case. With their help, you can still increase your profile reach for free and attract potential customers. Let’s see how useful they are in a blog, how to create new hashtags with Inflact hashtag creator free, and some helpful expert tips.

So, hashtags are clickable words that start with the # character. A hashtag can include anything — one or more words without spaces, numbers, underscores, and even emoji. They can be written in any language, but most often they are written in English in Latin characters. And you can create hashtags using the Inflact  hashtags generator automatic tool in just a couple of seconds for free.

These themed tags on Instagram have the same functionality as keywords in SEO. Thanks to them, the target audience finds content that is interesting for themselves. For example, if a user is interested in art, he or she can easily find relevant posts following the #art hashtag. Recently, Instagram users have had the opportunity to add not only to regular posts but also to stories. But others will only be able to see your post if you have an open account. If your account is private, there is no point in using hashtags.

How Instagram hashtags work

Using hashtags helps you gain additional reach and increase engagement. They are also handy for structuring content. With their help, you can conveniently conduct various challenges and contests. For large companies and brands, tags increase company awareness and help marketers collect brand reviews. Hashtags help you attract new followers and customers and retain your target audience.

As you can see, hashtags are a versatile and very useful tool. For this reason, the advice is that you should definitely include them in your content strategy as soon as possible.

Hashtags on Instagram are high-frequency, mid-frequency and low-frequency.

  • High-frequency hashtags. These are the most popular tags with a high level of competition (over 100 thousand posts). It will be difficult to reach the TOP for these tags, especially if you have registered an account recently. High-frequency hashtags are most often non-commercial and are not suitable for stores. But you can specify several high-frequency tags – they will attract the audience to you, albeit a non-target one.
  • Medium-frequency hashtags (50-100 thousand posts). These are the most effective thematic tags for bloggers, influencers, and product sellers. It is midrange tags that will help you grab the attention of potential subscribers and customers. It is quite possible to get to the TOP for such hashtags.
  • Low-frequency hashtags are highly targeted tags with low competition. Typically, there are up to 50 thousand posts. Users are looking for a specific service or product using low-frequency labels. Such hashtags are a good solution for promoting a narrowly targeted page on Instagram.

Correct use of hashtags

When choosing and using thematic words, choose only relevant hashtags. Otherwise, your reach may be downgraded. In order not to get into a shadowban, use no more than 10-15 tags under one post. The exact number is best determined by testing. The hashtags under neighboring posts must be different.

Give preference to mid-range and low-frequency hashtags. Universal option: 3-4 mid-frequency tags + 6-7 low-frequency tags for one post. If you wish, you can add 1 or 2 high-frequency hashtags (relevant for non-commercial accounts).

Create your own hashtag and add it to your profile header. Periodically include this tag in your posts and invite your followers to subscribe to it – this allows the audience to see your posts more often.

Experiment with the types and number of subject tags, track results, and use statistics. So you will understand how many accounts the selected hashtag has covered—adjust your strategy based on the data received.

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