For some people, social media engagement isn’t a problem. These people often use social media as a way to either entertain themselves or to keep in touch with loved ones.
Then, of course, some try to grow their social media, whether they are a personal or business profile. And as everyone who has ever tried to grow their social media knows, engagement plays a big role in social media growth.
With Instagram being one of the biggest and most popular social media platforms, it’s no wonder that people want to know how to improve their Instagram engagement. If this is something you’re interested in, keep reading.
Be more creative
We all know that it’s mentioned over and over how important it is to have an aesthetic and cohesive theme on your Instagram if you want to grow it. And while this may be true, it can also be quite limiting, which means you may fall into the habit of posting the same or similar content all the time. Needless to say, both you and your audience will grow bored of this.
While it can feel like a risk to switch things up, creativity on social media is bound to attract more followers and get them to engage with your post. The great news is that it doesn’t even have to be hard – many things like VistaCreate make it easy for you to create gorgeous and unique posts.
If followers keep engaging with your content and you never respond, they may stop engaging altogether.
This doesn’t mean you need to reply to every comment on every post, but try to not ignore everyone all the time. Simply taking half an hour a day to respond to as many comments as possible is a great starting point. You need to accept that, if you want to improve engagement on your Instagram posts, you need to make time for it. If time management is something you struggle with, this post might be able to help.
It can be tempting to try and copy big social media pages, and while this may improve your engagement for a while, the best strategy is to be genuine with what you post.
If you aren’t someone who likes overly edited or fancy photos, then don’t post them. And if you enjoy some humor now and then, make sure that it’s evident in your captions. Remember that your Instagram feed is essentially a reflection of you or your business, so you need to be genuine and real with what you post, instead of just posting what you think you should.
If you’re serious about growing your Instagram page and getting more engagement, you may need to invest in it by paying for ads.
Luckily, Instagram has many advertisement options, so the odds are that you will find something that suits your budget. If you plan on spending a lot of money on Instagram ads in an effort to improve the engagement on your posts, you may find it helpful to use a budgeting app so that you can ensure that you don’t spend too much money.
Know your audience
When we talk about your Instagram engagement, we’re referring to how much of your audience actually enjoys and responds to your content – whether it’s by liking it, commenting on it, or sharing it.
As mentioned, you should post what you want on Instagram, but knowing your audience and what they enjoy can help you create more engaging content. There are many ways to view your Instagram statistics, which can help you understand your audience a bit better. Be sure to make backups of any data or stats relating to your Instagram, so that you can always refer back to it if you need to see how much progress you’ve made or if you need to change your strategy.
While there are many ways of improving the engagement on your social media posts, you need to understand that it will only happen with time and consistency. It’s not something that’s going to skyrocket in a day.
Also, while this post shared a few tips that you will hopefully find helpful, you need to keep in mind that everyone’s social media is different depending on their niche and their audience, so you need to figure out which things work and which ones don’t when it comes to increasing engagement. You may need to go through some trial and er