Your business can benefit greatly from having the right logo. But it can be challenging to do it right, particularly for startups.
And as time passes by, changes in customer behavior, technology, and design trends affect how credible and trustworthy a logo can be.
This is also true for older businesses, especially if the logo is based on popular design trends. If this applies to you, you might need to catch up to ensure that people perceive your brand as contemporary and relevant.
Knowing when to have a text logo redesign isn’t rocket science. It may even seem daunting at first, but the results will be fantastic once you have the reins. So, what can help?
Why rebrand with a text logo redesign?
As a business owner, you might want to rebrand your company for many reasons, but the most common reason is to refresh your image and update your branding to reflect the current state of your business.
If you’re on the fence about whether or not it’s time for a logo redesign, here are some signs that might help you make up your mind:
- Your current logo is outdated or doesn’t reflect your brand identity anymore
- Your competition has updated their branding, and you feel like you need to keep up
- You’ve changed your company’s focus or market position and need a new logo to reflect that
- You’ve had the same logo for a while, and it’s starting to feel stale
- You want to create a stronger visual identity for your company
If any of these apply to you, it might be time to rebrand with a new text logo design.
9 Tips in Helping You Shift to a Text Logo Design
We know that the rebranding process can seem daunting. That’s why we’re giving a few tips to help you create a successful new text logo representing your business well.
Start by defining your branding strategy and objectives.
What do you want your new logo to achieve? Do you want it to be more modern, professional, or playful? Define what characteristics you want your logo to have and ensure they align with your brand’s overall values and messaging.
Define your goals and objectives.
What do you want to achieve with your new logo? Make sure your goals are specific, measurable, attainable, relevant, and time-bound (SMART).
Research your competition.
Take a look at what other businesses in your industry are doing with their branding and logos. Use this research to help you develop some initial ideas for your design.
Create a mood board.
Once you have some initial ideas, start putting together a mood board with all the visual elements you want to include in your new logo. This will help you communicate your vision to the designer and ensure everyone is on the same page.
Make sure your new logo is versatile and flexible.
Your logo should look good online and offline, on different media types, and in various sizes. It should also be easy to reproduce so you can use them on all your marketing materials.
Keep it simple.
The best redesigns are simple and iconic and can be easily recognized even when small or just part of a crowd. Try not to include too many elements in your design so that it’s easy for people to understand what it represents.
Use typography wisely.
A great way to add interest and personality to your logo is through typography. Choose fonts that reflect the tone of your brand and use them in an exciting way that makes sense for your industry.
Test it out.
Once you’ve created a few concepts, show them to some people outside of your company for feedback. Get their opinions on which designs they like the best and why. This will help you narrow your options and choose the suitable logo for your business.
Hire a professional.
If you’re not confident in your design skills, or if you just don’t have the time to create a new logo, consider hiring a professional designer. A good designer can help you capture the essence of your brand in a logo that will appeal to your target audience.
Rebranding can be a big undertaking, but if you keep these tips in mind, you’ll be on your way to creating a successful new text logo for your business.
When done right, a rebrand with a new text logo can boost your business, helping you stay relevant and top-of-mind with your target audience.
Benefits of rebranding with a text logo
Rebranding with a new text logo can provide several benefits for your business, including:
- A refreshed, updated look that reflects the current state of your business
- A stronger visual identity that will help you stand out from the competition
- More consistent branding across all of your marketing materials
- Improved recognition and awareness among your target audience
- Greater credibility and professionalism in the eyes of consumers
- Enhanced brand equity and value
If you’re considering a logo rebrand, these are just some of the benefits you can expect in a text logo redesign.
Redesign your brand to success!
Redesigning your logo shouldn’t be done on a whim. Instead, you should figure out why a redesign or refresh is necessary.
So, if you finally decide to rebrand or redesign your current logo with a text logo design, ensure that you’re ready to deal with everything else that needs to be changed, including your marketing assets like social media, email signatures, and brand merchandise.
To sum it up, your new text logo should say everything about your brand without saying a single word. It should still evoke emotions and a sense of connection to your customers and audience, as well as establish a bond between you and your community.