Gone are the days when we used to wait for CDs, radio, or tapes to listen to the latest or favorite songs. Innovation in technology has given musicians several platforms to promote their music without spending much cost or effort.
For instance, Spotify promotion for artists helps musicians become successful in the music industry by generating more engagement and ensuring their music is discovered by a greater audience.
In addition, you can’t deny how social media platforms have helped in all this. Even listeners can access their favorite music whenever they like and quickly listen to their favorite artist’s new music launch. Let’s take a look at how technology is changing music promotion!
Allows Artists to Market Themselves
With the help of the internet and social media sites, artists don’t have to depend on major labels to get promoted and expand their fan base.
Whether you use TikTok, Facebook, Spotify, or Instagram, you can easily connect with your audience, keep teasing them with your next launch to build anticipation, and promote your music easily.
In addition, you have the power to market yourself as you like. You can be as authentic as possible without following any “rules.”
You may have already noticed how musicians get exposure on social media apps like TikTok and Instagram. Once their sound goes viral on these platforms, they immediately get a huge fan base and more opportunities.
It’s as simple as encouraging your fans to post videos with a branded hashtag and your sound, or even post a short video using your music on these platforms and get discovered by a wide audience.
Engage Your Fans
Before releasing a new song, you can tease it on social media platforms however you like. You can even go live on Instagram, YouTube, TikTok, and Facebook and play a short version of the song to build up anticipation in your audience.
Moreover, every artist knows how important it is to engage with their fans to make them feel special and keep them waiting for the next music launch.
Social media platforms allow you to keep your fans informed by posting behind the scenes, making special announcements, going live, posting teasers, or simply doing a Q&A session on your social media accounts.
Hunger for Visual Content
In today’s modern world, people want more than just audio or music being played on CDs or the radio. However, technology has paved the way for musicians and made it convenient for them to leverage visual content and promote their music to the fullest.
For example, you can easily share album art, performance videos, photos, and acoustic videos on the internet to engage your fans and build their interest.
Lets Musicians Share Their Story
With so much competition in the music industry, musicians can “beat” the competition by leveraging social media and the internet. What’s great is that, with technology, you don’t have to feel pressurized to present yourself as a certain someone according to the genre you’re working on.
You can be your true self and present yourself with a clear concept, which can be shown in your music. This allows you to share your story with your audience, so they can relate better to your music and promote yourself more authentically to the right kind of audience.