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Ever since the first casino was opened in the 17th century, this sector has made significant strides. For instance, players today don’t have to worry about accessing a physical destination to gamble. All you need is a simple gaming device like a smartphone and proper internet connectivity, and you will be ready to access your desired gambling experience from anywhere.

You can also be sure that variations like video slots were not available several years ago. All these improvements have made the industry more attractive to millions and millions of followers worldwide. According to statistics, over four billion people now gamble at least once per year. Those who frequently gamble online are more than 882 million, says DemandSage.

Amid these revolutions is a transformative trend that has made accessing casino games more convenient than ever—the mobile phone revolution. Now that many people use their smartphones to do almost everything, industries, including gambling, are rethinking how they reach these users.

The convenience of smartphones

Imagine the convenience of carrying every form of service in your pocket. When you want to, say, pay a bill, you scan your fingerprint and are good to go. If it’s streaming, just a few taps and you’re in the action, watching your favorite movie. Thanks to the growing popularity of mobiles, users can access this heightened level of convenience from anywhere.

Convenience has become a crucial part of modern e-commerce, and not offering it can risk your long-term survival. Players today face busy lives and hectic routines that force them to prioritize saving time and effort. To make your casino games more appealing to such an audience, quick and hassle-free experiences are non-negotiable.

A player should be able to engage on their mobile phones without worrying about inconsistent website experiences just because they switched to a device with a smaller screen size. This explains why operators are integrating mobile-friendly websites to ensure players enjoy both seamless and convenient gambling experiences.

Responsive designs have become the norm

As already mentioned, there’s no reason why a player should have a frustrating experience when accessing casino games through their mobiles in such an age. And you could actually be surprised to learn that more than eight in ten consumers prefer mobile sites working as well or even better than their desktop counterparts.

Of course, that couldn’t be any different with gamblers. Again, almost everyone has a smartphone. Recent statistics by Exploding Topics claim that there are over 7.2 billion smartphones in the world. This is like 90% of the world’s population! Which business person would want to miss out on such a trend? Of course, no one, which explains why responsive designs have become the norm in the sector.

Responsive design is a web development approach where a single website’s layout adapts automatically to fit various screen sizes and devices. This comes in handy when you want to offer a consistent and optimal user experience across multiple devices. The flexible grids, responsive images and CSS media queries help adjust content and styling based on the viewing environment, eliminating the need for separate mobile and desktop versions of a website.

Catering to the growing need for better player experiences

There must be a reason why over nine in ten businesses have made customer experience their primary focus. Players don’t just want to consume your casino games; they’re also concerned about the surrounding experiences. That’s where factors like website load time and mobile-friendliness come in handy.

With instant gratification being one of gambling’s primary allures, you don’t want your casino games buffering every now and then. Acquiring new gamblers is already costly, and you don’t want to lose any of them because of mistakes you can otherwise avoid. Imagine, according to Think with Google, over 50% of visitors leave mobile sites with a loading time of more than 3 seconds.

And if the site is unfriendly to mobile users in any other way, it could discourage up to 61% from returning. Even when it comes to organic growth, you may only make meagre steps because users rarely recommend such websites. Swan Haus recently published an article claiming that 57% of internet users won’t suggest poorly designed mobile sites to their friends. All these statistics agree with one thing: Modern gamblers love great experiences.

Customer-centricity means a lot

If gamblers can seamlessly access your casino games using any device, they will likely perceive your brand as customer-focused. In other words, they will consider you adaptive to their shifting preferences, which could lead to higher conversion and retention rates. Every forward-thinking operator wants to design their brand around what customers truly need. And this should be at every stage of their gambling journey.

This prevents frustrating those who may want to gamble using their phones. Mark you: 80% of gambling in most areas happens on mobile phones. As technology improves and these devices advance, they could become the primary tools every gambler uses to play casino games. Ignoring such a trend could send the message that you don’t value your customers and negatively affect your brand reputation.

But since no one wants to be a victim, it makes sense to see the entire casino industry align with the smartphone age. With responsive designs, operators can now ensure players have easy experiences, even when using devices with smaller screen sizes.