While Amazon is a fiercely competitive landscape, it is not impossible to make a success of selling here. However, it’s not just a case of listing your product and hoping for the best. The platform has its own style of algorithm, and it can take some time to figure out what works best for your listings.
To make it easier, let’s take a look at these handy tips to help you increase your chances of success.
1. Optimize, optimize, optimize
What makes your products stand out from the millions of others online? That’s what you’ve got to figure out! There are probably tons of people selling similar or the same product as you, so cutting through the noise is crucial to get any sales. On a basic level, think about how people search for things on the platform. It’s typically a very particular search and will include elements such as model number, brand, color, and other specifics. People also use the filters to narrow down the results, as they can get overwhelming.
When you’re listing your products, you need to ensure Amazon has everything they need to bring up the most relevant products. Don’t skimp on the details, as this also helps customers decide on the best product to buy. If you have a lot of different things to list, this can be challenging and time-consuming. There are several tools available to help you manage product listings and ensure smooth uploads. These are a vital tool if you are managing products across several platforms.
2. Get expert advice
Whether you’re starting out or a seasoned Amazon seller, the platform can throw up many curveballs. To ensure that you’re always up to date and staying on top of selling guidelines and marketing strategies, using a professional is a great solution. Using experts such as Nuanced Media can put you in the best position to optimize your selling potential. They take care of Amazon’s technical aspects so you can concentrate on other parts of the business. Why not check out the different services available here https://nuancedmedia.com/ to see how they can help.
3. Take professional product pictures
A picture says a thousand words is very true when it comes to selling products. The quality and details of an image can instantly set the impression the customer has of your brand. The age of online purchasing means that it has never been more important to showcase their product and its features, as people cannot see it in the flesh before they buy. If your imagery gives them the next best thing, they are more likely to convert over a low-quality image. The quality of your imagery and product listing also adds to the perceived quality of your brand. If you take time over the details of a listing, it sets you up for giving customers the best impression of the quality of your overall service and aftercare.
4. Encourage reviews and respond to feedback
Another ranking metric that Amazon use for search results is what type of reviews you get. Not only that, but customers will also use this information to determine the quality and suitability of the product before buying. Of course, you can’t control what people say, but you can encourage them to leave a review when they purchase a product. Reviews will help you move further up the rankings, and the higher, the better. But how do you get people to leave them? Simply put, just ask!
Many Amazon sellers send emails to encourage customers to leave a review. This is also a great way to open up communication before negative reviews are left. In many cases, you’ll be able to fix an issue before it turns sour. There will always be some that don’t give you a chance. Another vital factor to consider is how you respond to feedback. Take the time to respond and if there are any issues, use a professional approach to the feedback. Customers will be able to spot these periodic negative reviews and customer service and make their decision.
5. Follow the rules
Long gone are the days of trying to get one over on selling sites to boost your product listings. There are several guidelines and rules in place to ensure everyone has a fair chance of getting products in the top listings. It’s vital to keep up to date with the latest selling policies, to ensure you don’t make an honest mistake. If you don’t follow the rules, Amazon could come down hard on you, and in some cases, suspend your account.
6. Utilize Fulfilment by Amazon (FBA)
One of the best ways to impress customers is to ensure what they order is dispatched quickly and at an affordable cost. To get this right every time, using the Fulfilment by Amazon service could be a suitable option. Basically, you send your products to Amazon’s warehouses, and they get sent directly to the customer. This enables you to take advantage of the network available and service people trust and expect from Amazon. There are fees attached to this service, so it may not be suitable for every business. However, doing some research and weighing up the costs can give your company a boost.
7. Always work to improve your service
Much like any business, running an Amazon store can be challenging, especially if you’re offering large volumes of products. The key to success is to ensure you are continually improving and keeping on top of everything, from customer service to inventory. Ensure you monitor the numbers and not just the sales. Everything from return rate to seller ratings will impact your growth on the platform, so each counts. There’s also always room for improvement, so ensure you identify these areas and make adjustments. New products are always coming onto the market, and you may also experience sellers in direct competition with your offering. Monitor their growth and performance to boost your own, and never become complacent.
Written By Ryan Flannagan
Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin
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