{"id":12109,"date":"2016-09-10T23:55:32","date_gmt":"2016-09-11T03:55:32","guid":{"rendered":"http:\/\/aptgadget.com\/?p=12109"},"modified":"2016-09-11T00:21:48","modified_gmt":"2016-09-11T04:21:48","slug":"google-shelves-project-ara-modular-smartphone","status":"publish","type":"post","link":"https:\/\/aptgadget.com\/tr\/google-shelves-project-ara-modular-smartphone\/","title":{"rendered":"Google, Project Ara mod\u00fcler ak\u0131ll\u0131 telefonunu rafa kald\u0131r\u0131yor"},"content":{"rendered":"<p>Project Ara is Google&#8217;s own name <a href=\"https:\/\/aptgadget.com\/tr\/what-is-project-ara\/\">for a plan to bring about a modular smartphone<\/a>, a smartphone with interchangeable parts that buyers could swap out for other parts if need be. Project Ara has been teased over the last two or three years in particular, with a number of instances here and there where we&#8217;d get glimpses of what the undertaking was all about. The beauty behind the modular smartphone is that 1) it would make smartphones easy to repair and 2) it would let some DIYers customize their devices to their hearts&#8217; content. The project entertained modules that <a href=\"https:\/\/aptgadget.com\/tr\/google-project-ara-might-be-more-than-just-a-modular-smartphone\/\">could&#8217;ve taken it beyond smartphones to enter the realm of health wearables<\/a> as well.<\/p>\n<p>Unfortunately, desperate times call for desperate measures &#8212; and that means that Project Ara is now history. According to <em>Reuters<\/em>, Google has streamlined its company projects, and Ara is the first to go. The reason? The search engine giant is interested in making money and Ara would require too much money to bring it about:<\/p>\n<blockquote><p>Alphabet Inc&#8217;s Google has suspended Project Ara, its ambitious effort to build what is known as a modular smartphone with interchangeable components, as part of a broader push to streamline the company&#8217;s hardware efforts, two people with knowledge of the matter said.<\/p><\/blockquote>\n<p>The same can be said regarding why Google sold robotics company Boston Dynamics or Motorola, and explains why Google has been known for shutting down endeavors that see little to no return. Google <a href=\"https:\/\/aptgadget.com\/tr\/google-unveils-allo-google-io-2016\/\">has just released Allo and Duo apps on Android and iOS<\/a> to encourage users to talk more and use Google services &#8212; but if these don&#8217;t yield the productivity, Google will likely shelve them later. Google <a href=\"https:\/\/aptgadget.com\/tr\/googles-project-ara-now-delayed-until-2016\/\">had previously delayed Project Ara until this year<\/a> back in 2015, so the delay indicated that not all was well within Google world.<\/p>\n<p>Google is getting to a place where it wants to make profit rather than dabble into geeky projects that bring little in the way of financial return. Perhaps it&#8217;s the case that Google-now-turned-Alphabet wants to see some return on all the power it has. At the same time, however, Google is making some drastic changes in the name of profitability, such as making two upcoming Google Pixel phones that <a href=\"https:\/\/aptgadget.com\/tr\/nexus-marlin-sailfish-google-pixel-label\/\">will ditch vanilla Android in favor of a skinned Android UI<\/a> with in-built functionality that you can&#8217;t find on any other Android smartphones.<\/p>\n<p><a href=\"http:\/\/mobile.reuters.com\/article\/idUSKCN11806C\" target=\"_blank\" rel=\"noopener\">Kaynak<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Project Ara is Google&#8217;s own name for a plan to bring about a modular smartphone, a smartphone with interchangeable parts that buyers could swap out for other parts if need be. Project Ara has been teased over the last two or three years in particular, with a number of instances here and there where we&#8217;d &hellip;<\/p>","protected":false},"author":17,"featured_media":1163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-12109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google shelves Project Ara modular smartphone - AptGadget.com<\/title>\n<meta name=\"description\" content=\"Project Ara, known for the modular smartphone, is getting sidelined for good in an effort to bring more revenue to the search engine giant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aptgadget.com\/tr\/google-shelves-project-ara-modular-smartphone\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google shelves Project Ara modular smartphone\" \/>\n<meta property=\"og:description\" content=\"Project Ara, known for the modular smartphone, is getting sidelined for good in an effort to bring more revenue to the search engine giant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aptgadget.com\/tr\/google-shelves-project-ara-modular-smartphone\/\" \/>\n<meta property=\"og:site_name\" content=\"AptGadget.com\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-11T03:55:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-11T04:21:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aptgadget.com\/wp-content\/uploads\/2015\/01\/google-project-ara.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Deidre Richardson\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deidre Richardson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/\"},\"author\":{\"name\":\"Deidre Richardson\",\"@id\":\"https:\/\/aptgadget.com\/#\/schema\/person\/850595301315ce274683e56ff4e6688c\"},\"headline\":\"Google shelves Project Ara modular smartphone\",\"datePublished\":\"2016-09-11T03:55:32+00:00\",\"dateModified\":\"2016-09-11T04:21:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/\"},\"wordCount\":406,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aptgadget.com\/wp-content\/uploads\/2015\/01\/google-project-ara.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/\",\"url\":\"https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/\",\"name\":\"Google shelves Project Ara modular smartphone - 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After picking up her first smartphone (the Galaxy S3), the rest is history. She currently writes for SamMobile, the largest Samsung fan site worldwide, as well as smartwatch site smartwatch.me.\",\"url\":\"https:\/\/aptgadget.com\/tr\/author\/rd31dre\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google shelves Project Ara modular smartphone - AptGadget.com","description":"Project Ara, known for the modular smartphone, is getting sidelined for good in an effort to bring more revenue to the search engine giant.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aptgadget.com\/tr\/google-shelves-project-ara-modular-smartphone\/","og_locale":"tr_TR","og_type":"article","og_title":"Google shelves Project Ara modular smartphone","og_description":"Project Ara, known for the modular smartphone, is getting sidelined for good in an effort to bring more revenue to the search engine giant.","og_url":"https:\/\/aptgadget.com\/tr\/google-shelves-project-ara-modular-smartphone\/","og_site_name":"AptGadget.com","article_published_time":"2016-09-11T03:55:32+00:00","article_modified_time":"2016-09-11T04:21:48+00:00","og_image":[{"width":700,"height":500,"url":"https:\/\/aptgadget.com\/wp-content\/uploads\/2015\/01\/google-project-ara.jpg","type":"image\/jpeg"}],"author":"Deidre Richardson","twitter_misc":{"Yazan:":"Deidre Richardson","Tahmini okuma s\u00fcresi":"2 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/#article","isPartOf":{"@id":"https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/"},"author":{"name":"Deidre Richardson","@id":"https:\/\/aptgadget.com\/#\/schema\/person\/850595301315ce274683e56ff4e6688c"},"headline":"Google shelves Project Ara modular smartphone","datePublished":"2016-09-11T03:55:32+00:00","dateModified":"2016-09-11T04:21:48+00:00","mainEntityOfPage":{"@id":"https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/"},"wordCount":406,"commentCount":0,"image":{"@id":"https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/#primaryimage"},"thumbnailUrl":"https:\/\/aptgadget.com\/wp-content\/uploads\/2015\/01\/google-project-ara.jpg","articleSection":["News"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/","url":"https:\/\/aptgadget.com\/google-shelves-project-ara-modular-smartphone\/","name":"Google shelves Project Ara modular smartphone - 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