{"id":16161,"date":"2026-08-02T10:14:00","date_gmt":"2026-08-02T14:14:00","guid":{"rendered":"https:\/\/aptgadget.com\/?p=16161"},"modified":"2026-08-02T11:08:42","modified_gmt":"2026-08-02T15:08:42","slug":"semrush-vs-moz","status":"publish","type":"post","link":"https:\/\/aptgadget.com\/tr\/semrush-vs-moz\/","title":{"rendered":"Semrush vs Moz (2026): Pricing, Features &amp; Verdict"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Choosing between Semrush vs Moz can be difficult. Both platforms offer keyword research, rank tracking, backlink analysis, site audits, and competitor research. However, they are built for different users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush is better for agencies, SEO professionals, and growing businesses that need detailed data and advanced competitor research. Moz is better for beginners, bloggers, and small businesses that want a simpler platform at a lower starting price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This comparison covers pricing, features, ease of use, AI visibility, and overall value.<\/p>\n\n\n\n<style>\n \n\n  .svm-verdict,\n  .svm-verdict * {\n    box-sizing: border-box;\n  }\n\n  .svm-verdict {\n    --svm-text: #18202c;\n    --svm-muted: #5d6878;\n    --svm-border: #e2e7ef;\n    --svm-surface: #ffffff;\n    --svm-soft: #f7f9fc;\n    --svm-dark: #111827;\n    --svm-semrush: #ff642d;\n    --svm-semrush-dark: #d84715;\n    --svm-semrush-soft: #fff2ed;\n    --svm-moz: #1267d6;\n    --svm-moz-dark: #084eaa;\n    --svm-moz-soft: #edf5ff;\n    --svm-tie: #6d28d9;\n    --svm-tie-soft: #f4efff;\n\n    width: 100%;\n    max-width: 1080px;\n    margin: 36px auto;\n    color: var(--svm-text);\n    font-family:\n      Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont,\n      \"Segoe UI\", sans-serif;\n    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rgba(255, 255, 255, 0.2);\n    border-radius: 999px;\n    background: rgba(255, 255, 255, 0.1);\n    color: #ffffff;\n    font-size: 0.79rem;\n    font-weight: 750;\n    letter-spacing: 0.08em;\n    line-height: 1;\n    text-transform: uppercase;\n  }\n\n  .svm-verdict__eyebrow::before {\n    width: 8px;\n    height: 8px;\n    border-radius: 50%;\n    background: #55d98b;\n    box-shadow: 0 0 0 5px rgba(85, 217, 139, 0.14);\n    content: \"\";\n  }\n\n  .svm-verdict__title {\n    max-width: 800px;\n    margin: 0;\n    color: #ffffff;\n    font-size: clamp(2rem, 5vw, 3.6rem);\n    font-weight: 850;\n    letter-spacing: -0.045em;\n    line-height: 1.08;\n  }\n\n  .svm-verdict__intro {\n    max-width: 790px;\n    margin: 18px 0 0;\n    color: rgba(255, 255, 255, 0.82);\n    font-size: clamp(1rem, 2vw, 1.12rem);\n  }\n\n  .svm-verdict__intro strong {\n    color: #ffffff;\n  }\n\n  \/* Main content *\/\n\n  .svm-verdict__content {\n    padding: clamp(22px, 4vw, 44px);\n  }\n\n  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var(--svm-semrush);\n    color: #ffffff;\n  }\n\n  .svm-verdict__summary-card--moz .svm-verdict__card-label {\n    background: var(--svm-moz);\n    color: #ffffff;\n  }\n\n  .svm-verdict__card-title {\n    margin: 0 0 8px;\n    color: var(--svm-dark);\n    font-size: 1.25rem;\n    font-weight: 820;\n    letter-spacing: -0.025em;\n    line-height: 1.25;\n  }\n\n  .svm-verdict__card-text {\n    margin: 0;\n    color: var(--svm-muted);\n    font-size: 0.97rem;\n  }\n\n  \/* Comparison table *\/\n\n  .svm-verdict__section-title {\n    margin: 0 0 16px;\n    color: var(--svm-dark);\n    font-size: clamp(1.35rem, 3vw, 1.75rem);\n    font-weight: 830;\n    letter-spacing: -0.03em;\n    line-height: 1.2;\n  }\n\n  .svm-verdict__table-wrap {\n    overflow-x: auto;\n    border: 1px solid var(--svm-border);\n    border-radius: 18px;\n    background: #ffffff;\n  }\n\n  .svm-verdict__table {\n    width: 100%;\n    min-width: 570px;\n    border: 0;\n    border-collapse: collapse;\n    border-spacing: 0;\n    background: #ffffff;\n  }\n\n  .svm-verdict__table caption {\n    position: absolute;\n    width: 1px;\n    height: 1px;\n    overflow: hidden;\n    clip: rect(0 0 0 0);\n    white-space: nowrap;\n  }\n\n  .svm-verdict__table th,\n  .svm-verdict__table td {\n    padding: 15px 20px;\n    border: 0;\n    border-bottom: 1px solid var(--svm-border);\n    text-align: left;\n    vertical-align: middle;\n  }\n\n  .svm-verdict__table thead th {\n    background: var(--svm-soft);\n    color: var(--svm-dark);\n    font-size: 0.78rem;\n    font-weight: 800;\n    letter-spacing: 0.07em;\n    text-transform: uppercase;\n  }\n\n  .svm-verdict__table tbody tr:last-child td {\n    border-bottom: 0;\n  }\n\n  .svm-verdict__table tbody tr {\n    transition:\n      background-color 160ms ease,\n      transform 160ms ease;\n  }\n\n  .svm-verdict__table tbody tr:hover {\n    background: #fafbfe;\n  }\n\n  .svm-verdict__category {\n    color: var(--svm-text);\n    font-weight: 680;\n  }\n\n  .svm-verdict__winner {\n    display: inline-flex;\n    align-items: center;\n    gap: 7px;\n    min-width: 94px;\n    padding: 7px 11px;\n    border-radius: 999px;\n    font-size: 0.83rem;\n    font-weight: 800;\n    line-height: 1;\n  }\n\n  .svm-verdict__winner::before {\n    font-size: 0.82rem;\n    content: \"\u2713\";\n  }\n\n  .svm-verdict__winner--semrush {\n    background: var(--svm-semrush-soft);\n    color: var(--svm-semrush-dark);\n  }\n\n  .svm-verdict__winner--moz {\n    background: var(--svm-moz-soft);\n    color: var(--svm-moz-dark);\n  }\n\n  .svm-verdict__winner--tie {\n    background: var(--svm-tie-soft);\n    color: var(--svm-tie);\n  }\n\n  .svm-verdict__winner--tie::before {\n    content: \"=\";\n  }\n\n  \/* Verdict box *\/\n\n  .svm-verdict__final {\n    display: grid;\n    grid-template-columns: auto minmax(0, 1fr);\n    gap: 16px;\n    margin-top: 24px;\n    padding: 22px;\n    border: 1px solid #d8e0eb;\n    border-left: 5px solid var(--svm-semrush);\n    border-radius: 16px;\n    background: #f8fafc;\n  }\n\n  .svm-verdict__final-icon {\n    display: grid;\n    width: 46px;\n    height: 46px;\n    place-items: center;\n    border-radius: 13px;\n    background: var(--svm-dark);\n    color: #ffffff;\n    font-size: 1.25rem;\n    font-weight: 850;\n  }\n\n  .svm-verdict__final-title {\n    margin: 0 0 5px;\n    color: var(--svm-dark);\n    font-size: 1.05rem;\n    font-weight: 830;\n  }\n\n  .svm-verdict__final-text {\n    margin: 0;\n    color: var(--svm-muted);\n  }\n\n  .svm-verdict__final-text strong {\n    color: var(--svm-dark);\n  }\n\n  \/* CTA *\/\n\n  .svm-verdict__cta {\n    position: relative;\n    overflow: hidden;\n    margin-top: 30px;\n    padding: clamp(25px, 5vw, 42px);\n    border-radius: 20px;\n    background:\n      radial-gradient(\n        circle at 100% 0,\n        rgba(255, 100, 45, 0.3),\n        transparent 35%\n      ),\n      radial-gradient(\n        circle at 0 100%,\n        rgba(18, 103, 214, 0.3),\n        transparent 38%\n      ),\n      var(--svm-dark);\n    color: #ffffff;\n    text-align: center;\n  }\n\n  .svm-verdict__cta-title {\n    margin: 0;\n    color: #ffffff;\n    font-size: clamp(1.5rem, 4vw, 2.2rem);\n    font-weight: 850;\n    letter-spacing: -0.035em;\n    line-height: 1.15;\n  }\n\n  .svm-verdict__cta-text {\n    max-width: 680px;\n    margin: 12px auto 0;\n    color: rgba(255, 255, 255, 0.78);\n    font-size: 1rem;\n  }\n\n  .svm-verdict__buttons {\n    display: flex;\n    flex-wrap: wrap;\n    justify-content: center;\n    gap: 12px;\n    margin-top: 23px;\n  }\n\n  .svm-verdict__button {\n    display: inline-flex;\n    min-height: 50px;\n    align-items: center;\n    justify-content: center;\n    gap: 9px;\n    padding: 13px 20px;\n    border: 2px solid transparent;\n    border-radius: 12px;\n    color: #ffffff;\n    font-size: 0.96rem;\n    font-weight: 800;\n    line-height: 1.2;\n    box-shadow: 0 10px 22px rgba(0, 0, 0, 0.18);\n    transition:\n      transform 170ms ease,\n      box-shadow 170ms ease,\n      filter 170ms ease;\n  }\n\n  .svm-verdict__button:hover {\n    color: #ffffff;\n    transform: translateY(-2px);\n    filter: brightness(1.05);\n    box-shadow: 0 14px 28px rgba(0, 0, 0, 0.24);\n  }\n\n  .svm-verdict__button:focus-visible {\n    outline: 3px solid #ffffff;\n    outline-offset: 3px;\n  }\n\n  .svm-verdict__button--semrush {\n    background: var(--svm-semrush);\n  }\n\n  .svm-verdict__button--moz {\n    background: var(--svm-moz);\n  }\n\n  .svm-verdict__button-arrow {\n    font-size: 1.1rem;\n    transition: transform 170ms ease;\n  }\n\n  .svm-verdict__button:hover .svm-verdict__button-arrow {\n    transform: translateX(3px);\n  }\n\n  .svm-verdict__cta-note {\n    margin: 15px 0 0;\n    color: rgba(255, 255, 255, 0.62);\n    font-size: 0.78rem;\n  }\n\n  \/* Responsive layout *\/\n\n  @media (max-width: 720px) {\n    .svm-verdict {\n      margin: 24px auto;\n    }\n\n    .svm-verdict__shell {\n      border-radius: 18px;\n    }\n\n    .svm-verdict__summary-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .svm-verdict__final {\n      grid-template-columns: 1fr;\n    }\n\n    .svm-verdict__buttons {\n      flex-direction: column;\n    }\n\n    .svm-verdict__button {\n      width: 100%;\n    }\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .svm-verdict *,\n    .svm-verdict *::before,\n    .svm-verdict *::after {\n      scroll-behavior: auto !important;\n      transition: none !important;\n    }\n  }\n<\/style>\n\n<section class=\"svm-verdict\" aria-labelledby=\"svm-verdict-title\">\n  <div class=\"svm-verdict__shell\">\n\n    <!-- Section header -->\n    <header class=\"svm-verdict__header\">\n      <p class=\"svm-verdict__eyebrow\">2026 comparison<\/p>\n\n      <h2 class=\"svm-verdict__title\" id=\"svm-verdict-title\">\n        Semrush vs Moz: Quick Verdict\n      <\/h2>\n\n      <p class=\"svm-verdict__intro\">\n        For most professional SEO campaigns, <strong>Semrush is the\n        better overall tool<\/strong>. Moz remains a strong option for\n        beginners, bloggers, and small businesses that value simplicity\n        and a lower starting price.\n      <\/p>\n    <\/header>\n\n    <div class=\"svm-verdict__content\">\n\n      <!-- Short product summaries -->\n      <div class=\"svm-verdict__summary-grid\">\n\n      <\/div>\n\n      <!-- Winner table -->\n      <h3 class=\"svm-verdict__section-title\">\n        Feature-by-feature winner\n      <\/h3>\n\n      <div class=\"svm-verdict__table-wrap\" role=\"region\" aria-label=\"Semrush and Moz comparison table\" tabindex=\"0\">\n        <table class=\"svm-verdict__table\">\n          <caption>\n            Semrush vs Moz feature comparison and category winners\n          <\/caption>\n\n          <thead>\n            <tr>\n              <th scope=\"col\">Comparison category<\/th>\n              <th scope=\"col\">Winner<\/th>\n            <\/tr>\n          <\/thead>\n\n          <tbody>\n            <tr>\n              <td class=\"svm-verdict__category\">Overall SEO platform<\/td>\n              <td>\n                <span class=\"svm-verdict__winner\n                         svm-verdict__winner--semrush\">\n                  Semrush\n                <\/span>\n              <\/td>\n            <\/tr>\n\n            <tr>\n              <td class=\"svm-verdict__category\">Keyword research<\/td>\n              <td>\n                <span class=\"svm-verdict__winner\n                         svm-verdict__winner--semrush\">\n                  Semrush\n                <\/span>\n              <\/td>\n            <\/tr>\n\n            <tr>\n              <td class=\"svm-verdict__category\">Competitor analysis<\/td>\n              <td>\n                <span class=\"svm-verdict__winner\n                         svm-verdict__winner--semrush\">\n                  Semrush\n                <\/span>\n              <\/td>\n            <\/tr>\n\n            <tr>\n              <td class=\"svm-verdict__category\">Rank tracking<\/td>\n              <td>\n                <span class=\"svm-verdict__winner\n                         svm-verdict__winner--semrush\">\n                  Semrush\n                <\/span>\n              <\/td>\n            <\/tr>\n\n            <tr>\n              <td class=\"svm-verdict__category\">Technical SEO<\/td>\n              <td>\n                <span class=\"svm-verdict__winner\n                         svm-verdict__winner--semrush\">\n                  Semrush\n                <\/span>\n              <\/td>\n            <\/tr>\n\n            <tr>\n              <td class=\"svm-verdict__category\">Backlink analysis<\/td>\n              <td>\n                <span class=\"svm-verdict__winner\n                         svm-verdict__winner--tie\">\n                  Tie\n                <\/span>\n              <\/td>\n            <\/tr>\n\n            <tr>\n              <td class=\"svm-verdict__category\">Ease of use<\/td>\n              <td>\n                <span class=\"svm-verdict__winner\n                         svm-verdict__winner--moz\">\n                  Moz\n                <\/span>\n              <\/td>\n            <\/tr>\n\n            <tr>\n              <td class=\"svm-verdict__category\">Starting price<\/td>\n              <td>\n                <span class=\"svm-verdict__winner\n                         svm-verdict__winner--moz\">\n                  Moz\n                <\/span>\n              <\/td>\n            <\/tr>\n\n            <tr>\n              <td class=\"svm-verdict__category\">AI-search tracking<\/td>\n              <td>\n                <span class=\"svm-verdict__winner\n                         svm-verdict__winner--semrush\">\n                  Semrush\n                <\/span>\n              <\/td>\n            <\/tr>\n\n            <tr>\n              <td class=\"svm-verdict__category\">Best for beginners<\/td>\n              <td>\n                <span class=\"svm-verdict__winner\n                         svm-verdict__winner--moz\">\n                  Moz\n                <\/span>\n              <\/td>\n            <\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n\n      <!-- Editorial verdict -->\n      <div class=\"svm-verdict__final\">\n        <div class=\"svm-verdict__final-icon\" aria-hidden=\"true\">\u2713<\/div>\n\n        <div>\n          <h3 class=\"svm-verdict__final-title\">Our verdict<\/h3>\n\n          <p class=\"svm-verdict__final-text\">\n            Choose <strong>Semrush<\/strong> when you need deeper data,\n            advanced competitor research, and tools for professional SEO\n            campaigns. Choose <strong>Moz<\/strong> when you want simpler\n            SEO management, a lower entry price, and an easier learning\n            experience.\n          <\/p>\n        <\/div>\n      <\/div>\n\n      <!-- Calls to action -->\n      <aside class=\"svm-verdict__cta\" aria-labelledby=\"svm-cta-title\">\n        <h3 class=\"svm-verdict__cta-title\" id=\"svm-cta-title\">\n          Try both tools and choose with confidence\n        <\/h3>\n\n    \n        <div class=\"svm-verdict__buttons\">\n\n          <!-- Replace the URL below with your Semrush affiliate link -->\n          <a class=\"svm-verdict__button svm-verdict__button--semrush\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"nofollow sponsored noopener\" aria-label=\"Try Semrush in a new tab\">\n            Try Semrush\n            <span class=\"svm-verdict__button-arrow\" aria-hidden=\"true\">\u2192<\/span>\n          <\/a>\n\n          <!-- Replace the URL below with your Moz affiliate or tracking link -->\n          <a class=\"svm-verdict__button svm-verdict__button--moz\" href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"nofollow sponsored noopener\" aria-label=\"Try Moz in a new tab\">\n            Try Moz\n            <span class=\"svm-verdict__button-arrow\" aria-hidden=\"true\">\u2192<\/span>\n          <\/a>\n\n        <\/div>\n\n        <p class=\"svm-verdict__cta-note\">\n          Pricing, trials, and plan availability may change. Check each\n          provider&#8217;s current terms before subscribing.\n        <\/p>\n      <\/aside>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Semrush vs Moz Pricing in 2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Price is one of the biggest differences between these tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Semrush Pricing<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush\u2019s SEO Toolkit has three main plans:<\/p>\n\n\n\n<style>\n\n.apt-info-table-wrap{\n    margin:18px 0 20px;\n    overflow-x:auto;\n    -webkit-overflow-scrolling:touch;\n}\n\n.apt-info-table{\n    width:100%;\n    min-width:560px;\n    border-collapse:collapse;\n    background:#ffffff;\n    border:1px solid #d9e2ec;\n    border-radius:12px;\n    overflow:hidden;\n    font-family:inherit;\n    font-size:16px;\n    line-height:1.65;\n}\n\n.apt-info-table thead th{\n    background:#dbe4ee;\n    color:#111827;\n    font-size:15px;\n    font-weight:700;\n    text-align:left;\n    padding:16px 20px;\n    border-bottom:2px solid #c7d2de;\n}\n\n.apt-info-table tbody td{\n    padding:18px 20px;\n    color:#374151;\n    border-bottom:1px solid #e8edf3;\n    vertical-align:middle;\n}\n\n.apt-info-table tbody tr:last-child td{\n    border-bottom:none;\n}\n\n.apt-info-table tbody td:first-child{\n    font-weight:700;\n    color:#111827;\n    width:28%;\n}\n\n.apt-info-table tbody td:nth-child(2),\n.apt-info-table tbody td:nth-child(3){\n    white-space:nowrap;\n}\n\n.apt-info-table tbody tr:hover{\n    background:#f8fafc;\n    transition:background .18s ease;\n}\n\n@media (max-width:768px){\n\n    .apt-info-table{\n        min-width:500px;\n        font-size:15px;\n    }\n\n    .apt-info-table th,\n    .apt-info-table td{\n        padding:14px 15px;\n    }\n\n}\n<\/style>\n\n<div class=\"apt-info-table-wrap\">\n    <table class=\"apt-info-table\">\n        <thead>\n            <tr>\n                <th>Semrush Plan<\/th>\n                <th>Monthly Price<\/th>\n                <th>Annual Equivalent<\/th>\n            <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>Pro<\/td>\n                <td>$139.95\/month<\/td>\n                <td>$117.33\/month<\/td>\n            <\/tr>\n            <tr>\n                <td>Guru<\/td>\n                <td>$249.95\/month<\/td>\n                <td>$208.33\/month<\/td>\n            <\/tr>\n            <tr>\n                <td>Business<\/td>\n                <td>$499.95\/month<\/td>\n                <td>$416.66\/month<\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The Pro plan supports up to 5 websites, 500 tracked keywords, and 100,000 crawled pages per month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guru increases the limits to 15 websites, 1,500 tracked keywords, and 300,000 crawled pages per month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business supports 40 websites, 5,000 tracked keywords, and up to 1 million crawled pages per month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush also offers combined SEO and AI-search plans:<\/p>\n\n\n\n<style>\n\n.apt-info-table-wrap{\n    margin:18px 0 20px;\n    overflow-x:auto;\n    -webkit-overflow-scrolling:touch;\n}\n\n\n.apt-info-table{\n    width:100%;\n    min-width:560px;\n    border-collapse:collapse;\n    background:#ffffff;\n    border:1px solid #d9e2ec;\n    border-radius:12px;\n    overflow:hidden;\n    font-family:inherit;\n    font-size:16px;\n    line-height:1.65;\n}\n\n.apt-info-table thead th{\n    background:#dbe4ee;\n    color:#111827;\n    font-size:15px;\n    font-weight:700;\n    text-align:left;\n    padding:16px 20px;\n    border-bottom:2px solid #c7d2de;\n}\n\n.apt-info-table tbody td{\n    padding:18px 20px;\n    color:#374151;\n    border-bottom:1px solid #e8edf3;\n    vertical-align:middle;\n}\n\n.apt-info-table tbody tr:last-child td{\n    border-bottom:none;\n}\n\n.apt-info-table tbody td:first-child{\n    font-weight:700;\n    color:#111827;\n    width:28%;\n}\n\n.apt-info-table tbody td:nth-child(2),\n.apt-info-table tbody td:nth-child(3){\n    white-space:nowrap;\n}\n\n.apt-info-table tbody tr:hover{\n    background:#f8fafc;\n    transition:background .18s ease;\n}\n\n@media (max-width:768px){\n\n    .apt-info-table{\n        min-width:500px;\n        font-size:15px;\n    }\n\n    .apt-info-table th,\n    .apt-info-table td{\n        padding:14px 15px;\n    }\n\n}\n<\/style>\n\n<div class=\"apt-info-table-wrap\">\n    <table class=\"apt-info-table\">\n        <thead>\n            <tr>\n                <th>Semrush One Plan<\/th>\n                <th>Monthly Price<\/th>\n                <th>Annual Equivalent<\/th>\n            <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>Starter<\/td>\n                <td>$199\/month<\/td>\n                <td>$165.17\/month<\/td>\n            <\/tr>\n            <tr>\n                <td>Pro+<\/td>\n                <td>$299\/month<\/td>\n                <td>$248.17\/month<\/td>\n            <\/tr>\n            <tr>\n                <td>Advanced<\/td>\n                <td>$549\/month<\/td>\n                <td>$455.67\/month<\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These plans add AI visibility tracking for platforms such as <a href=\"https:\/\/aptgadget.com\/unlocking-power-ai-generated-content\/\">ChatGPT<\/a>, Gemini, Perplexity, and Google AI search experiences. Depending on the plan, you can track between 50 and 200 AI prompts per day.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Moz Pricing<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Moz Pro has four main plans:<\/p>\n\n\n\n<style>\n\n.apt-info-table-wrap{\n    margin:18px 0 20px;\n    overflow-x:auto;\n    -webkit-overflow-scrolling:touch;\n}\n\n\n.apt-info-table{\n    width:100%;\n    min-width:560px;\n    border-collapse:collapse;\n    background:#ffffff;\n    border:1px solid #d9e2ec;\n    border-radius:12px;\n    overflow:hidden;\n    font-family:inherit;\n    font-size:16px;\n    line-height:1.65;\n}\n\n.apt-info-table thead th{\n    background:#dbe4ee;\n    color:#111827;\n    font-size:15px;\n    font-weight:700;\n    text-align:left;\n    padding:16px 20px;\n    border-bottom:2px solid #c7d2de;\n}\n\n.apt-info-table tbody td{\n    padding:18px 20px;\n    color:#374151;\n    border-bottom:1px solid #e8edf3;\n    vertical-align:middle;\n}\n\n.apt-info-table tbody tr:last-child td{\n    border-bottom:none;\n}\n\n.apt-info-table tbody td:first-child{\n    font-weight:700;\n    color:#111827;\n    width:28%;\n}\n\n.apt-info-table tbody td:nth-child(2),\n.apt-info-table tbody td:nth-child(3){\n    white-space:nowrap;\n}\n\n.apt-info-table tbody tr:hover{\n    background:#f8fafc;\n    transition:background .18s ease;\n}\n\n@media (max-width:768px){\n\n    .apt-info-table{\n        min-width:500px;\n        font-size:15px;\n    }\n\n    .apt-info-table th,\n    .apt-info-table td{\n        padding:14px 15px;\n    }\n\n}\n<\/style>\n\n<div class=\"apt-info-table-wrap\">\n    <table class=\"apt-info-table\">\n        <thead>\n            <tr>\n                <th>Moz Plan<\/th>\n                <th>Monthly Price<\/th>\n                <th>Annual Equivalent<\/th>\n            <\/tr>\n        <\/thead>\n        <tbody>\n            <tr>\n                <td>Starter<\/td>\n                <td>$49\/month<\/td>\n                <td>$39\/month<\/td>\n            <\/tr>\n            <tr>\n                <td>Standard<\/td>\n                <td>$99\/month<\/td>\n                <td>$79\/month<\/td>\n            <\/tr>\n            <tr>\n                <td>Medium<\/td>\n                <td>$179\/month<\/td>\n                <td>$143\/month<\/td>\n            <\/tr>\n            <tr>\n                <td>Large<\/td>\n                <td>$299\/month<\/td>\n                <td>$239\/month<\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The Standard plan includes 1 user, 3 tracked websites, 300 tracked keywords, and 400,000 crawled pages per month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Medium plan includes 2 users, 10 websites, 1,500 tracked keywords, and 2 million crawled pages per month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Large plan supports 3 users, 25 websites, 3,000 tracked keywords, and 5 million crawled pages per month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Which Tool Offers Better Value?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Moz offers the lower starting price. Its $49 Starter plan can work well for one small website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush costs more, but it includes more advanced research and competitive intelligence. It can also reduce the need to pay for separate keyword, competitor, content, reporting, and AI-search tools.<\/p>\n\n\n\n<style>\n.apt-verdict{\n    margin:30px 0;\n    padding:16px 20px;\n    background:#f0fdf4;\n    border:1px solid #bbf7d0;\n    border-left:5px solid #16a34a;\n    border-radius:8px;\n    font-family:inherit;\n    font-size:17px;\n    line-height:1.7;\n    color:#374151;\n}\n\n.apt-verdict strong{\n    color:#111827;\n    font-weight:700;\n}\n\n.apt-verdict .badge{\n    display:inline-block;\n    background:#16a34a;\n    color:#fff;\n    font-size:13px;\n    font-weight:700;\n    text-transform:uppercase;\n    letter-spacing:.4px;\n    padding:5px 11px;\n    border-radius:999px;\n    margin-right:10px;\n    margin-bottom:8px;\n}\n<\/style>\n\n<div class=\"apt-verdict\">\n    <span class=\"badge\">Pricing Winner<\/span><br>\n    <strong>Moz<\/strong> is the better choice for beginners and small websites thanks to its lower entry price. <strong>Semrush<\/strong> offers greater value for agencies, businesses, and serious SEO professionals who need a broader feature set.\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Keyword Research<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword research is one of the most important parts of SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush provides detailed data for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search volume<\/li>\n\n\n\n<li>Keyword difficulty<\/li>\n\n\n\n<li>Search intent<\/li>\n\n\n\n<li>Related keywords<\/li>\n\n\n\n<li>Keyword variations<\/li>\n\n\n\n<li>SERP features<\/li>\n\n\n\n<li>Competitor rankings<\/li>\n\n\n\n<li>Paid-search keywords<\/li>\n\n\n\n<li>Keyword gaps<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Keyword Gap tool lets you compare several domains. You can quickly find keywords that your competitors rank for, but your website does not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush also connects keyword data with competing pages, backlinks, advertising history, traffic estimates, and content opportunities. This makes it useful for building a complete SEO strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moz Keyword Explorer is easier to understand. It shows keyword volume, difficulty, intent, ranking potential, suggestions, and current search results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moz is useful when you want to find good keywords without working through too many filters and reports.<\/p>\n\n\n\n<style>\n.apt-verdict{\n    margin:30px 0;\n    padding:16px 20px;\n    background:#f0fdf4;\n    border:1px solid #bbf7d0;\n    border-left:5px solid #16a34a;\n    border-radius:8px;\n    font-family:inherit;\n    font-size:17px;\n    line-height:1.7;\n    color:#374151;\n}\n\n.apt-verdict strong{\n    color:#111827;\n    font-weight:700;\n}\n\n.apt-verdict .badge{\n    display:inline-block;\n    background:#16a34a;\n    color:#fff;\n    font-size:13px;\n    font-weight:700;\n    text-transform:uppercase;\n    letter-spacing:.4px;\n    padding:5px 11px;\n    border-radius:999px;\n    margin-right:10px;\n    margin-bottom:8px;\n}\n<\/style>\n\n<div class=\"apt-verdict\">\n    <span class=\"badge\">Keyword Research Winner<\/span><br>\n    <strong>Semrush.<\/strong> It offers deeper data and stronger competitor insights.\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Semrush vs Moz for Competitor Analysis<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush is one of the strongest tools for competitor research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enter a competitor\u2019s domain, and Semrush can show:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top-ranking keywords<\/li>\n\n\n\n<li>Best-performing pages<\/li>\n\n\n\n<li>Estimated organic traffic<\/li>\n\n\n\n<li>Ranking changes<\/li>\n\n\n\n<li>Keyword gaps<\/li>\n\n\n\n<li>Backlink gaps<\/li>\n\n\n\n<li>Paid-search keywords<\/li>\n\n\n\n<li>Advertising activity<\/li>\n\n\n\n<li>SERP competitors<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This data helps you understand why another website is performing well and where you may be able to compete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moz also offers competitor research. You can compare keyword rankings, visibility, backlinks, Domain Authority, and important pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Moz focuses mainly on traditional SEO. Semrush provides a wider view of a competitor\u2019s organic search, paid search, content, backlinks, and AI visibility.<\/p>\n\n\n\n<style>\n.apt-verdict{\n    margin:30px 0;\n    padding:16px 20px;\n    background:#f0fdf4;\n    border:1px solid #bbf7d0;\n    border-left:5px solid #16a34a;\n    border-radius:8px;\n    font-family:inherit;\n    font-size:17px;\n    line-height:1.7;\n    color:#374151;\n}\n\n.apt-verdict strong{\n    color:#111827;\n    font-weight:700;\n}\n\n.apt-verdict .badge{\n    display:inline-block;\n    background:#16a34a;\n    color:#fff;\n    font-size:13px;\n    font-weight:700;\n    text-transform:uppercase;\n    letter-spacing:.4px;\n    padding:5px 11px;\n    border-radius:999px;\n    margin-right:10px;\n    margin-bottom:8px;\n}\n<\/style>\n\n<div class=\"apt-verdict\">\n    <span class=\"badge\">Competitor analysis Winner<\/span><br>\n    <strong>Semrush.<\/strong>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Backlink Analysis<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Backlinks remain an important part of SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush provides <a href=\"https:\/\/en.wikipedia.org\/wiki\/Backlink\">backlink<\/a> reports, authority scores, anchor-text data, referring domains, backlink gaps, toxic-link checks, and link-building tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its Link Building Tool can also help you find prospects and manage outreach. This makes Semrush useful for running a complete link-building campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moz is well known for Domain Authority and Page Authority. Many marketers use these metrics when reviewing the strength of a website or page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moz Link Explorer helps you check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inbound links<\/li>\n\n\n\n<li>Linking domains<\/li>\n\n\n\n<li>Anchor text<\/li>\n\n\n\n<li>Top-linked pages<\/li>\n\n\n\n<li>Lost and discovered links<\/li>\n\n\n\n<li>Competitor backlinks<\/li>\n\n\n\n<li>Potential link opportunities<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Moz offers a cleaner experience for basic backlink checks. Semrush offers a more complete workflow for backlink research and outreach.<\/p>\n\n\n\n<style>\n.apt-verdict{\n    margin:30px 0;\n    padding:16px 20px;\n    background:#f0fdf4;\n    border:1px solid #bbf7d0;\n    border-left:5px solid #16a34a;\n    border-radius:8px;\n    font-family:inherit;\n    font-size:17px;\n    line-height:1.7;\n    color:#374151;\n}\n\n.apt-verdict strong{\n    color:#111827;\n    font-weight:700;\n}\n\n.apt-verdict .badge{\n    display:inline-block;\n    background:#16a34a;\n    color:#fff;\n    font-size:13px;\n    font-weight:700;\n    text-transform:uppercase;\n    letter-spacing:.4px;\n    padding:5px 11px;\n    border-radius:999px;\n    margin-right:10px;\n    margin-bottom:8px;\n}\n<\/style>\n\n<div class=\"apt-verdict\">\n    <span class=\"badge\">Backlink Winner<\/span><br>\n    <strong>Tie.<\/strong> Moz is excellent for simple link analysis, while Semrush is stronger for complete link-building campaigns.\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Site Audits and Technical SEO<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush Site Audit checks websites for technical problems such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Broken links<\/li>\n\n\n\n<li>Crawl errors<\/li>\n\n\n\n<li>Duplicate content<\/li>\n\n\n\n<li>Missing metadata<\/li>\n\n\n\n<li>HTTPS problems<\/li>\n\n\n\n<li>Internal-link issues<\/li>\n\n\n\n<li>Structured-data errors<\/li>\n\n\n\n<li>Slow-loading pages<\/li>\n\n\n\n<li>Indexing problems<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Pro plan can crawl up to 100,000 pages per month. Guru increases this to 300,000 pages, while Business supports up to 1 million pages per month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush also groups problems by severity. This makes it easier to decide which issues should be fixed first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moz Site Crawl offers clear reports for common technical problems. Its recommendations are easy to understand, which is useful for beginners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moz also provides higher crawl limits at some similar price points. Its $99 Standard plan supports up to 400,000 crawled pages per month.<\/p>\n\n\n\n<style>\n.apt-verdict{\n    margin:30px 0;\n    padding:16px 20px;\n    background:#f0fdf4;\n    border:1px solid #bbf7d0;\n    border-left:5px solid #16a34a;\n    border-radius:8px;\n    font-family:inherit;\n    font-size:17px;\n    line-height:1.7;\n    color:#374151;\n}\n\n.apt-verdict strong{\n    color:#111827;\n    font-weight:700;\n}\n\n.apt-verdict .badge{\n    display:inline-block;\n    background:#16a34a;\n    color:#fff;\n    font-size:13px;\n    font-weight:700;\n    text-transform:uppercase;\n    letter-spacing:.4px;\n    padding:5px 11px;\n    border-radius:999px;\n    margin-right:10px;\n    margin-bottom:8px;\n}\n<\/style>\n\n<div class=\"apt-verdict\">\n    <span class=\"badge\">Site audit Winner<\/span><br>\n    <strong>Semrush<\/strong> for analysis and prioritization. <strong>Moz<\/strong> for simple reports and generous crawl limits.\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rank Tracking<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush Position Tracking monitors keyword positions with daily updates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can track rankings by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Country<\/li>\n\n\n\n<li>City<\/li>\n\n\n\n<li>Device<\/li>\n\n\n\n<li>Search engine<\/li>\n\n\n\n<li>Competitor<\/li>\n\n\n\n<li>SERP feature<\/li>\n\n\n\n<li>Landing page<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Pro plan supports 500 tracked keywords, Guru supports 1,500, and Business supports 5,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moz also tracks keyword rankings across locations and devices. Its reports are clean and easy to read.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Semrush provides stronger segmentation and more detailed visibility reports.<\/p>\n\n\n\n<style>\n.apt-verdict{\n    margin:30px 0;\n    padding:16px 20px;\n    background:#f0fdf4;\n    border:1px solid #bbf7d0;\n    border-left:5px solid #16a34a;\n    border-radius:8px;\n    font-family:inherit;\n    font-size:17px;\n    line-height:1.7;\n    color:#374151;\n}\n\n.apt-verdict strong{\n    color:#111827;\n    font-weight:700;\n}\n\n.apt-verdict .badge{\n    display:inline-block;\n    background:#16a34a;\n    color:#fff;\n    font-size:13px;\n    font-weight:700;\n    text-transform:uppercase;\n    letter-spacing:.4px;\n    padding:5px 11px;\n    border-radius:999px;\n    margin-right:10px;\n    margin-bottom:8px;\n}\n<\/style>\n\n<div class=\"apt-verdict\">\n    <span class=\"badge\">Rank-tracking Winner<\/span><br>\n    <strong>Semrush.<\/strong>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI Search and GEO Features<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is no longer limited to traditional Google results. People now discover brands through ChatGPT, <a href=\"https:\/\/gemini.google.com\/app\">Gemini<\/a>, Perplexity, Google AI Overviews, and other AI-powered platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush\u2019s AI Visibility Toolkit can track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI brand mentions<\/li>\n\n\n\n<li>Brand sentiment<\/li>\n\n\n\n<li>AI citations<\/li>\n\n\n\n<li>Competitor visibility<\/li>\n\n\n\n<li>Custom prompts<\/li>\n\n\n\n<li>Share of voice<\/li>\n\n\n\n<li>AI-search opportunities<\/li>\n\n\n\n<li>Website readiness for AI search<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush One Starter tracks 50 prompts daily. Pro+ tracks 100 prompts, and Advanced tracks 200 prompts daily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moz Pro also includes AI and GEO features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its Standard plan includes 1 AI Visibility Dashboard, 50 tracked prompts, and tracking for GPT and Gemini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Medium plan includes 2 dashboards, 100 prompts, and support for GPT, Gemini, and Google AI Mode. Prompt tracking is generally updated weekly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moz offers useful AI visibility tools at a lower price. Semrush provides more frequent tracking and deeper competitive analysis.<\/p>\n\n\n\n<style>\n.apt-verdict{\n    margin:30px 0;\n    padding:16px 20px;\n    background:#f0fdf4;\n    border:1px solid #bbf7d0;\n    border-left:5px solid #16a34a;\n    border-radius:8px;\n    font-family:inherit;\n    font-size:17px;\n    line-height:1.7;\n    color:#374151;\n}\n\n.apt-verdict strong{\n    color:#111827;\n    font-weight:700;\n}\n\n.apt-verdict .badge{\n    display:inline-block;\n    background:#16a34a;\n    color:#fff;\n    font-size:13px;\n    font-weight:700;\n    text-transform:uppercase;\n    letter-spacing:.4px;\n    padding:5px 11px;\n    border-radius:999px;\n    margin-right:10px;\n    margin-bottom:8px;\n}\n<\/style>\n\n<div class=\"apt-verdict\">\n    <span class=\"badge\">AI Search Winner<\/span><br>\n    <strong>Semrush.<\/strong>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ease of Use<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Moz is easier for beginners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its interface is clean, and its reports focus on the most important information. New users can normally find keyword, ranking, backlink, and audit data without a long learning process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush contains more tools, filters, and reports. This provides greater flexibility, but it can feel complex at first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The extra learning time can be worthwhile for SEO professionals. Small-business owners who only need basic SEO reports may prefer Moz.<\/p>\n\n\n\n<style>\n.apt-verdict{\n    margin:30px 0;\n    padding:16px 20px;\n    background:#f0fdf4;\n    border:1px solid #bbf7d0;\n    border-left:5px solid #16a34a;\n    border-radius:8px;\n    font-family:inherit;\n    font-size:17px;\n    line-height:1.7;\n    color:#374151;\n}\n\n.apt-verdict strong{\n    color:#111827;\n    font-weight:700;\n}\n\n.apt-verdict .badge{\n    display:inline-block;\n    background:#16a34a;\n    color:#fff;\n    font-size:13px;\n    font-weight:700;\n    text-transform:uppercase;\n    letter-spacing:.4px;\n    padding:5px 11px;\n    border-radius:999px;\n    margin-right:10px;\n    margin-bottom:8px;\n}\n<\/style>\n\n<div class=\"apt-verdict\">\n    <span class=\"badge\">Ease-of-use Winner<\/span><br>\n    <strong>Moz.<\/strong>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pros and Cons<\/strong><\/h2>\n\n\n\n<style>\n\n\n.seo-pros-cons {\n  width: 100%;\n  max-width: 1100px;\n  margin: 40px auto;\n  font-family:\n    Inter, Arial, Helvetica, sans-serif;\n  color: #172033;\n}\n\n\n.seo-pros-cons-grid {\n  display: grid;\n  grid-template-columns: repeat(2, 1fr);\n  gap: 28px;\n}\n\n\n\/* Main Cards *\/\n\n.seo-tool-card {\n\n  background: #ffffff;\n  border: 1px solid #e5e7eb;\n  border-radius: 22px;\n  overflow: hidden;\n\n  box-shadow:\n    0 18px 45px rgba(15,23,42,.08);\n\n  transition:\n    transform .25s ease,\n    box-shadow .25s ease;\n\n}\n\n\n.seo-tool-card:hover {\n\n  transform: translateY(-5px);\n\n  box-shadow:\n    0 25px 55px rgba(15,23,42,.12);\n\n}\n\n\n\n\/* Header *\/\n\n\n.seo-tool-header {\n\n  padding: 28px;\n\n  color:#ffffff;\n\n}\n\n\n.seo-tool-header.semrush {\n\n  background:\n  linear-gradient(\n    135deg,\n    #ff642d,\n    #e94a12\n  );\n\n}\n\n\n.seo-tool-header.moz {\n\n  background:\n  linear-gradient(\n    135deg,\n    #1267d6,\n    #084eaa\n  );\n\n}\n\n\n\n.seo-tool-name {\n\n  margin:0;\n\n  font-size:30px;\n\n  font-weight:850;\n\n  letter-spacing:-.04em;\n\n}\n\n\n\n.seo-tool-description {\n\n  margin:8px 0 0;\n\n  font-size:15px;\n\n  opacity:.9;\n\n}\n\n\n\n\/* Content *\/\n\n\n.seo-tool-content {\n\n  padding:28px;\n\n}\n\n\n\n\/* Section *\/\n\n\n.seo-section {\n\n  margin-bottom:28px;\n\n}\n\n\n.seo-section:last-child {\n\n  margin-bottom:0;\n\n}\n\n\n\n.seo-section-title {\n\n  display:flex;\n\n  align-items:center;\n\n  gap:10px;\n\n  margin:0 0 16px;\n\n  font-size:18px;\n\n  font-weight:800;\n\n  color:#111827;\n\n}\n\n\n\n\/* Removed heading icons *\/\n\n.seo-section-title.pros::before,\n.seo-section-title.cons::before {\n\n  display:none;\n\n}\n\n\n\n\/* Lists *\/\n\n\n.seo-list {\n\n  list-style:none;\n\n  padding:0;\n\n  margin:0;\n\n}\n\n\n\n.seo-list li {\n\n  position:relative;\n\n  padding-left:0;\n\n  margin-bottom:13px;\n\n  color:#4b5563;\n\n  font-size:15px;\n\n  line-height:1.55;\n\n}\n\n\n\n\/* Removed list icons *\/\n\n.seo-list.pros li::before,\n.seo-list.cons li::before {\n\n  display:none;\n\n}\n\n\n\n\/* Divider *\/\n\n\n.seo-divider {\n\n  height:1px;\n\n  background:#e5e7eb;\n\n  margin:26px 0;\n\n}\n\n\n\n\/* Responsive *\/\n\n\n@media(max-width:850px){\n\n  .seo-pros-cons-grid {\n\n    grid-template-columns:1fr;\n\n  }\n\n\n  .seo-tool-name {\n\n    font-size:26px;\n\n  }\n\n}\n\n\n<\/style>\n\n\n\n<div class=\"seo-pros-cons\">\n\n\n<div class=\"seo-pros-cons-grid\">\n\n\n\n<!-- Semrush -->\n\n<div class=\"seo-tool-card\">\n\n\n<div class=\"seo-tool-header semrush\">\n\n<h2 class=\"seo-tool-name\">\nSemrush\n<\/h2>\n\n\n<\/div>\n\n\n\n<div class=\"seo-tool-content\">\n\n\n\n<div class=\"seo-section\">\n\n<h3 class=\"seo-section-title pros\">\nPros\n<\/h3>\n\n\n<ul class=\"seo-list pros\">\n\n<li>Excellent keyword research<\/li>\n\n<li>Strong competitor analysis<\/li>\n\n<li>Daily rank tracking<\/li>\n\n<li>Detailed technical audits<\/li>\n\n<li>Organic and paid-search data<\/li>\n\n<li>Advanced AI visibility tools<\/li>\n\n<li>Good reporting for agencies<\/li>\n\n<li>Supports larger SEO campaigns<\/li>\n\n<\/ul>\n\n<\/div>\n\n\n\n<div class=\"seo-divider\"><\/div>\n\n\n\n<div class=\"seo-section\">\n\n<h3 class=\"seo-section-title cons\">\nCons\n<\/h3>\n\n\n<ul class=\"seo-list cons\">\n\n<li>Higher starting price<\/li>\n\n<li>More difficult for beginners<\/li>\n\n<li>Extra users can increase the cost<\/li>\n\n<li>Some marketing tools require separate subscriptions<\/li>\n\n<\/ul>\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n\n\n<!-- Moz -->\n\n\n<div class=\"seo-tool-card\">\n\n\n<div class=\"seo-tool-header moz\">\n\n\n<h2 class=\"seo-tool-name\">\nMoz\n<\/h2>\n\n\n\n<\/div>\n\n\n\n\n<div class=\"seo-tool-content\">\n\n\n\n<div class=\"seo-section\">\n\n\n<h3 class=\"seo-section-title pros\">\nPros\n<\/h3>\n\n\n\n<ul class=\"seo-list pros\">\n\n<li>Lower starting price<\/li>\n\n<li>Easy-to-use interface<\/li>\n\n<li>Strong Domain Authority metrics<\/li>\n\n<li>Useful backlink analysis<\/li>\n\n<li>Generous crawl limits<\/li>\n\n<li>Clear SEO recommendations<\/li>\n\n<li>AI features included in paid plans<\/li>\n\n<\/ul>\n\n\n<\/div>\n\n\n\n<div class=\"seo-divider\"><\/div>\n\n\n\n<div class=\"seo-section\">\n\n\n<h3 class=\"seo-section-title cons\">\nCons\n<\/h3>\n\n\n\n<ul class=\"seo-list cons\">\n\n<li>Less detailed competitor research<\/li>\n\n<li>Fewer paid-search features<\/li>\n\n<li>Less advanced reporting<\/li>\n\n<li>Weekly AI tracking may not suit large campaigns<\/li>\n\n<li>Separate products may be needed for local SEO or enterprise tracking<\/li>\n\n\n<\/ul>\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who Should Choose Semrush?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush is a better choice for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO agencies<\/li>\n\n\n\n<li>Professional marketers<\/li>\n\n\n\n<li>Businesses managing several websites<\/li>\n\n\n\n<li>Competitive industries<\/li>\n\n\n\n<li>Content-marketing teams<\/li>\n\n\n\n<li>Companies running SEO and PPC campaigns<\/li>\n\n\n\n<li>Brands investing in AI-search visibility<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Pro plan is suitable for freelancers and smaller campaigns. Guru is a stronger option for growing teams. Business is designed for agencies and larger companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who Should Choose Moz?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Moz is a better choice for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Beginners<\/li>\n\n\n\n<li>Bloggers<\/li>\n\n\n\n<li>Small businesses<\/li>\n\n\n\n<li>Website owners with basic SEO needs<\/li>\n\n\n\n<li>Users who prefer simple reports<\/li>\n\n\n\n<li>Teams focused mainly on keywords, links, and audits<\/li>\n\n\n\n<li>Businesses that need high crawl limits at a lower price<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Moz Starter works for a small website. Standard offers better tools and limits for small businesses. Medium is more suitable for growing teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n\n<style>\n\/* ===== AptGadget Premium FAQ ===== *\/\n\n.apt-faq{\n    margin:40px 0;\n    font-family:inherit;\n}\n\n.apt-faq details{\n    background:#ffffff;\n    border:1px solid #d9e2ec;\n    border-radius:10px;\n    margin-bottom:14px;\n    overflow:hidden;\n    transition:.2s ease;\n}\n\n.apt-faq details:hover{\n    border-color:#c5d0db;\n}\n\n.apt-faq summary{\n    list-style:none;\n    cursor:pointer;\n    padding:18px 22px;\n    font-size:18px;\n    font-weight:700;\n    color:#111827;\n    position:relative;\n    outline:none;\n}\n\n.apt-faq summary::-webkit-details-marker{\n    display:none;\n}\n\n.apt-faq summary::after{\n    content:\"+\";\n    position:absolute;\n    right:22px;\n    top:50%;\n    transform:translateY(-50%);\n    font-size:24px;\n    font-weight:400;\n    color:#2563eb;\n    transition:.2s ease;\n}\n\n.apt-faq details[open] summary::after{\n    content:\"\u2212\";\n}\n\n.apt-faq .faq-content{\n    padding:0 22px 20px;\n    color:#4b5563;\n    font-size:16px;\n    line-height:1.75;\n    border-top:1px solid #eef2f7;\n}\n\n.apt-faq p{\n    margin:14px 0 0;\n}\n\n@media(max-width:768px){\n\n    .apt-faq summary{\n        font-size:17px;\n        padding:16px 18px;\n    }\n\n    .apt-faq .faq-content{\n        padding:0 18px 18px;\n        font-size:15px;\n    }\n\n}\n<\/style>\n\n<div class=\"apt-faq\">\n\n<details>\n<summary>Is Semrush better than Moz?<\/summary>\n<div class=\"faq-content\">\n<p><strong>Semrush<\/strong> is the stronger choice for advanced SEO campaigns. It offers deeper keyword research, competitor analysis, rank tracking, technical SEO, paid search data, and AI visibility tools.<\/p>\n\n<p><strong>Moz<\/strong> is better suited for users who prefer a simpler interface and a more affordable SEO platform.<\/p>\n<\/div>\n<\/details>\n\n<details>\n<summary>Is Moz cheaper than Semrush?<\/summary>\n<div class=\"faq-content\">\n<p>Yes. <strong>Moz<\/strong> plans start at <strong>$49\/month<\/strong>, while the <strong>Semrush SEO Toolkit<\/strong> starts at <strong>$139.95\/month<\/strong>. Choosing annual billing lowers the effective monthly cost for both platforms.<\/p>\n<\/div>\n<\/details>\n\n<details>\n<summary>Which tool is better for beginners?<\/summary>\n<div class=\"faq-content\">\n<p><strong>Moz<\/strong> is generally easier for beginners thanks to its cleaner dashboard and simpler reports.<\/p>\n\n<p><strong>Semrush<\/strong> has a steeper learning curve but provides significantly more advanced features as your SEO needs grow.<\/p>\n<\/div>\n<\/details>\n\n<details>\n<summary>Which tool is better for agencies?<\/summary>\n<div class=\"faq-content\">\n<p><strong>Semrush<\/strong> is the better choice for agencies. It provides stronger competitor analysis, higher tracking limits, advanced reporting, paid-search research, and AI visibility capabilities.<\/p>\n<\/div>\n<\/details>\n\n<details>\n<summary>Can Semrush and Moz track AI visibility?<\/summary>\n<div class=\"faq-content\">\n<p>Yes. Both platforms now offer tools to monitor visibility in AI-generated search results.<\/p>\n\n<p><strong>Semrush<\/strong> provides daily prompt tracking on eligible SEO + AI plans, while <strong>Moz<\/strong> offers weekly prompt tracking on supported Moz Pro plans.<\/p>\n<\/div>\n<\/details>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Semrush vs Moz: Final Verdict<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The final choice between Semrush vs Moz depends on your budget and the level of SEO data you need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush is the better overall SEO platform in 2026. It is more powerful, offers deeper competitor research, and provides stronger tools for rankings, technical SEO, paid search, content, and AI visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moz offers better entry-level value. It is easier to use, costs less, and provides the main tools needed to manage a small or medium-sized SEO campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose Semrush when SEO is an important growth channel and you need detailed data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose Moz when you want a simpler tool with a lower monthly cost.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overall winner: <\/strong>Semrush<\/li>\n\n\n\n<li><strong>Best budget choice: <\/strong>Moz<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Prices and plan limits were checked in July 2026. Software companies may change their pricing and features, so verify the latest details before subscribing.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing between Semrush vs Moz can be difficult. Both platforms offer keyword research, rank tracking, backlink analysis, site audits, and competitor research. However, they are built for different users. Semrush is better for agencies, SEO professionals, and growing businesses that need detailed data and advanced competitor research. Moz is better for beginners, bloggers, and small [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1654],"tags":[],"class_list":["post-16161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Semrush vs Moz [2026]: Which SEO Tool Offers Better Value?<\/title>\n<meta name=\"description\" content=\"Semrush vs Moz, which SEO tool is better in 2026? 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