{"id":3483,"date":"2015-08-17T21:36:47","date_gmt":"2015-08-18T01:36:47","guid":{"rendered":"http:\/\/aptgadget.com\/?p=3483"},"modified":"2015-08-17T21:36:47","modified_gmt":"2015-08-18T01:36:47","slug":"google-didnt-need-three-months-to-announce-android-marshmallow","status":"publish","type":"post","link":"https:\/\/aptgadget.com\/tr\/google-didnt-need-three-months-to-announce-android-marshmallow\/","title":{"rendered":"Google'\u0131n Android Marshmallow'u duyurmak i\u00e7in \u00fc\u00e7 aya ihtiyac\u0131 yoktu"},"content":{"rendered":"

Google announced Android Marshmallow today via its blog post<\/a>, finally putting a name on \u201cAndroid M.\u201d The new name, you ask? Android Marshmallow.<\/p>\n

Android M finally has a name, but the question must be asked: Why did Google wait so long to assign a dessert name?<\/p>\n

After all, we know that Google\u2019s nomenclature for each major OS update is named after a dessert. We\u2019ve seen Cupcake, Doughnut, \u00c9clair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich (4.0), Jelly Bean (4.2), KitKat (4.4), Lollipop (5.0), and soon, Marshmallow (6.0). So, we expected Google to give a dessert name to the M \u2013 although \u201cMilkshake,\u201d \u201cMarmalade,\u201d \u201cM&M,\u201d and \u201cMilky Way\u201d were among consumer rumored favorites.<\/p>\n

And yet, Google\u2019s timing just seems all wrong, not just this year, but the last two years in particular.<\/p>\n

When Google named \u201cKitKat\u201d with the arrival of Android 4.4 after 4.3 Jelly Bean, the company waited until September (before the new Nexus arrived in October) to unveil the KitKat bugdroid at the company\u2019s Mountain View headquarters (despite the Key Lime Pie rumor for the update). However, Google\u2019s developer conference, called I\/O, was scheduled for June or July of that year. Last year, Google\u2019s I\/O conference took place at the end of June, and the company waited until around the time of the Nexus 6 to give a name to \u201cAndroid L\u201d (which became Android Lollipop).<\/p>\n

This year, Google\u2019s announcement today for Android Marshmallow just seems terribly wrong-timed. Why announce the new update name today when the company could\u2019ve announced it at the developer conference at the end of May? Why let three months pass before naming the OS? Why hold the suspense so long when a number of the new features of the update have been revealed at the I\/O conference in late Spring?<\/p>\n

Take Apple, for example. Apple is not the greatest company in my eyes, but the company does get a +1 for organization. When Apple\u2019s Worldwide Developer Conference (WWDC 2015) event arrived this summer, Apple unveiled \u201ciOS 9.\u201d Now, \u201ciOS 9\u201d is not as exciting and anticipatory as \u201cAndroid M\u201d with a surprise as to the next dessert name for the next Android update, but at least tech reviewers and developers know that iOS 9 is coming \u2013 and it has a name. The name itself is boring, not too terribly exciting, but it prevents the suspense that seems anticlimactic when a name is finally settled on.<\/p>\n

I understand Google\u2019s desire to create suspense and hype around the update, but many an Apple fan retains excitement around iOS, even without a special dessert name for it. Why then, can Google not give the update name and unveil the statue at I\/O each year? Why wait until three months later, when only a few tech reviewers, writers, and analysts will attend the event? A wise company knows how to \u201ccarpe diem,\u201d Latin for \u201cseize the day.\u201d A wise company knows how to capitalize on the hype when the moment is right, to learn how and when to launch a product or make an announcement. Google\u2019s unveiling of Android Marshmallow is the equivalent of an adult who waits until three months after his or her birthday to say, \u201cHey, I\u2019m 30 now!,\u201d when the adult turned 30 three months earlier. True, the individual may only have time three months after his or her birthday to celebrate, but the timing is off \u2013 and the excitement just isn\u2019t the same.<\/p>\n

Suspense can be good, and hype can be excellent, but there is such a thing as too much of a good thing. In this case, Google\u2019s suspense goes too far. I say, give the name of the Android update at Google I\/O, alert developers as to what it is in advance, and don\u2019t make them (and consumers) wait until three months after the main event when the world has moved on and few individuals will care. Timing is everything, and providing the birthday cake far after the birthday doesn\u2019t eliminate its sweetness but waters down what could\u2019ve been a sweet event all around.<\/p>","protected":false},"excerpt":{"rendered":"

Google announced Android Marshmallow today via its blog post, finally putting a name on \u201cAndroid M.\u201d The new name, you ask? Android Marshmallow. Android M finally has a name, but the question must be asked: Why did Google wait so long to assign a dessert name? After all, we know that Google\u2019s nomenclature for each …<\/p>","protected":false},"author":17,"featured_media":3485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[876],"tags":[],"class_list":["post-3483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial"],"yoast_head":"\nGoogle didn\u2019t need three months to announce Android Marshmallow - AptGadget.com<\/title>\n<meta name=\"description\" content=\"Android Marshmallow was announced today, but Google's announcement is nothing short of ill-timed. 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