Questions every writer must ask to generate efficient leads

Getting leads incorporates a chain of actions from various people. Being a writer, you play a huge role in this chain, as your copy determines whether the person is interested in the product or service your company sells and is ready to move along the string. If you succeed – hurray! You proceed to work on other tasks. However, you can’t just move from generating one copy to another without doing analytical work and asking yourself relevant questions. Answering them will help you hone your content and fuel readers’ interest. 

What is the article about?

Although a simple question, it has a lot of meaning, and how you answer it will determine the content’s quality and leads. Whatever niche you operate with, writing a meaningful article is a must. Even if the text-based content is in the background and visuals are the top priority, generating unique content will only enhance the effect. 

As a writer, you may question the need to spend time finding visuals, let alone designing them from scratch. But let us tell you that sprucing up your text with pictures and videos is not as tiresome as you might think. Actually, it’s very much doable, especially with VistaCreate! You can edit video online free for any topic using the provided software. The same applies to pictures and other animations; check the tool yourself.

But more to the point, asking what the article is about is essential to writing clear and understandable pieces uncovering a specific topic. If you focus on errors that everyone has to omit, it’s not enough to state that the article is about how to write a high-quality piece. You need to list those blunders and explain why they are typical and how to fix them. Besides, remember to answer what the copy is about for the readers and the brand. While informative and educational for readers, the copy should help the company enhance its market position and describe itself as a reputable and influential source.

Am I the author?

In pursuing clients and increasing sales, remaining authentic often slips our minds. Copywriters manufacture so many copies that it’s no surprise they may not recognize their writing. And that’s a no-go if you want to generate qualitative leads. Copies aren’t only aimed at multiplying clients. 

The purpose of well-written articles goes way beyond the temporal increase in sales. Copies have a tremendous effect on the brand’s long-term success, allowing the company to establish itself in the niche and build an exceptional voice and image. 

As you grow, you likely will feel the need to create a writing and editing crew to be able to process the inflow of information and writing tasks. Therefore, make sure the brand’s philosophy and voice interconnect between writers and editors, and every produced copy brings only one answer to this question – I am the author.


Is it possible to spot the nut graph quickly?

The term nut graph is typically journalistic, but it also applies to copywriting. People need to know the key points of the entire piece before reading it. And the most formidable challenge with this thing is that it has to be brief and placed at the copy’s beginning. But don’t take it as an impossible task. Although tricky, crafting a nut graph is doable and can elevate your text impressively high, especially when it comes to SEO. So the next time you approach the topic, include the nut graph explaining the piece’s value and importance. 

Is the copy skimmable?

Many factors predetermine whether people will read your article in full or quickly scroll it down, trying to spot some catchy phrases and helpful info. And given people’s hectic business schedules, we’d assume many will gravitate toward the second approach. That’s why it’d be best to err on the side of caution and provide content people will enjoy, whether they read it entirely or skim. Create bright, informative, and standalone-like subheads, and include bulleted lists. These elements will grab people’s attention and let them get the copy’s point without reading the complete piece.

Does the meta description differ from the lead?

Has this happened to you? You write a good copy, but it doesn’t generate incredible leads in the end? And you have no idea why it has failed? One of the reasons may be a weak SEO strategy. While organic long-tail keyword phrases can boost the copy’s ranking and are commonly used by writers, one thing frequently gets overlooked – meta description. Don’t neglect to compose a unique meta for every copy. Those 156 characters may not seem a big deal, but they work wonders, believe it or not. After all, it’s just a sentence, so why not spend an extra minute or two and craft something enticing? 

Do my headlines deliver?

Headlines always spark attention, always. Besides being bald and large, they can excite those who accidentally stumble upon your article and have never been interested in your brand. However, keep in mind that headlines must go hand in hand with content and convey the central message to the readers. Otherwise, you are doomed to fail a word-of-mouth technique, let alone lose leads.



For copywriters, generating effective leads is equivalent to a craft that needs mastering daily. People are diverse, and so should your writing methods be if you want to bring about as many customers as possible at every marketing stage. So don’t forget to ask relevant questions to learn your copy’s strengths and weaknesses. 

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