TOP-6 UX/UI Trends in 2023

In recent decades, UX design has become an important component of the success of any website. The large-scale transition to digital technology has made the average user more active than ever before. According to Forbes experts, the return on investment in UX design is 9900%. A UX/UI-focused strategy is essential if marketers want to achieve higher engagement and conversions. In this article, we will look at the TOP 6 UX/UI trends to make your site relevant and convenient in 2023.

Mobile Optimization

Web application account for 54% of Google traffic. In 2023, mobile conversions will have priority for e-commerce. Users expect mobile sites to load quickly. Starting with the structure and ending with improved touch response. Google’s search ranking algorithm also favors mobile-optimized sites.

Data Visualization

Data visualization has also become a trend among UX designers in 2023. Big players like Spotify and TikTok engage users with data-driven design. Marketers have already picked up on this trend and are starting to provide interesting statistics to their potential customers using attractive designs.

There are many ways to creatively share data with your audience, from video content to interactive infographics. For example, Spotify Wrapped displays an annual summary of the most popular songs and artists.

Micro Interaction

In 2023, it is necessary to delve into the details when refining the UX design strategy. To create a user experience that can compete with a number of strong niche players, UX designers pay attention to every small interaction with the site. This is a micro-interaction – feedback that the site user receives after performing various small actions. For example, a click or scrolling the page.

According to research, micro-interactions contribute to user retention because they get constant satisfaction from their actions.

Augmented and Virtual Reality

Interest in augmented reality among brands has grown stronger thanks to Meta’s desire to build its own meta-universe. Also contributing to the popularity of visual reality was the pandemic, during which technology was aimed at incorporating VR into everyday life. This year we could witness the first VR fashion week in the Decentraland metauniverse. Many companies are now developing solutions for communicating in the digital world, or even the ability to combine physical and digital experiences into hybrid workflows for different areas of activity. For example, before buying furniture, users can now try on the paint and decor of an empty room using augmented reality. Doctors can train for complex surgeries in real time without being tied to a location using virtual reality. VR enables operators to move through the warehouse in real-time to maximize order-picking efficiency.

Immersive Scrolling

Immersive page scrolling is closely related to animation. The traditional behavior of users when scrolling a page forced most designers to think about scrolling sites from the point of view of content. For example, in what order is best to offer messages to users, and what type of hierarchy should be used? 

These features were static, even if you added animations or videos. Animation libraries, Javascript, and native implementations (such as the linear interpolation method) have made it much easier to create smooth animations and customize the scrolling behavior of components. Now designers can control what content to display to users and how it will look. Immersive scrolling has opened up many possibilities for both designers and users.


It seems the 80s and 90s are making a comeback. In fashion, this means more spectacular clothes and exciting color solutions, and in the digital space it is embodied in the return of gradients, the use of brutalism, and colorful palettes. Gradients are a big trend that has been widely embraced this year. Most likely, this trend will remain with us for several years. Amid post-pandemic exhaustion, people are looking to use colorful palettes, and this is affecting UX/UI trends.


New trends such as augmented and virtual reality will be popular in 2023. And the long-forgotten trends of the 80s and 90s — gradients and brutalism. The following will be relevant: data visualization and processing of macro interaction.

Brands strive to quickly pick up all UX/UI trends, so it is important for marketers and designers to “keep their finger on the pulse” and monitor the popularity of new technologies.

It is also important not to forget about already established trends, such as mobile optimization. It will definitely be relevant.

Trends are, of course, an important factor in the site’s UX strategy, but in the pursuit of innovation, you should not sacrifice the personalization of the resource, because it is a necessary puzzle for success.

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