It’s common to hear people say, “Everything’s bigger in Texas!” But did you know that the potential for advertising your business there is just as huge? With a population of approximately 2.3 million people, Houston is Texas’ most populated city, as well as the fourth most populated city in the United States as a whole. It’s a cultural hub with a rich history and diverse population that makes it the perfect place to market the products and services that your business offers. Given the potential that advertising in Houston has to help broaden your business’ brand exposure, you’re going to want to make sure that you’ve got a marketing campaign in place that’s going to succeed. By taking the time to come up with well designed ads and researching the best places to market your brand on Houston billboards, your business is sure to be seen by the millions of people who call Houston home and those who come to visit throughout the year.
How to Create a Successful Out-of-Home Advertising Campaign in Houston
Out-of-home advertising refers to any form of advertising that a company does in order to market to consumers outside the home. There are a variety of out-of-home advertising methods in located in prime areas of Houston that you can utilize to market your business to the city’s wide demographic of people:
Utilize Print and Digital Billboards
Houston billboards are one of the most popular forms of out-of-home advertising that businesses use to market their brand within the popular Southern city. There are two types of Houston billboards, print and digital, each of which have their own unique qualities that make them an ideal marketing tool.
Print billboards are typically composed of a graphic advertisement that’s printed on either paper or vinyl and adhered to an existing large billboard structure. In order to capture the eye of consumers passing by, you’ll want to make sure that your print Houston billboards are adorned with vivid visuals that feature stunning hues and stylish images, bold graphic lettering, and witty copy. With boldly designed Houston billboards, your business is sure to make a splash and stand out amongst the rest of the plentiful advertising within the city. For a standard four week campaign, print billboards typically cost between $150 to $2,500 depending on their size and location. You’ll also want to factor in the cost of billboard maintenance if you plan to keep your business’ advertisements up for longer than four weeks, as Houston billboards can be subject to sun and weather damage the longer that they’re kept up.
Alternatively, digital billboards allow you to advertise your business with an illuminated screen that can display images as well as short animations and videos. A digital billboard is likely to stand out more at night than a print billboard thanks to its brightly lit up screen, and they can easily display a variety of rotating images without any of the physical upkeep that print billboards require. However, given their advanced technological features, digital billboards in Houston tend to run a much higher cost. For a standard four week campaign, you’re likely to spend between $600 to $5,250 total. Digital billboards are a great investment if you’ve got the marketing budget to do so.
Whichever form of billboard that you choose, you’re bound to get millions of eyes on your business by advertising via Houston billboards.
Places to Advertise in Houston
Houston is home to a variety of popular attractions that are visited by hundreds of locals and tourists every day, making them the perfect places to advertise near. Some of the best locations to search for Houston billboards include:
Space Center Houston
Space Center Houston operates as the visiting center for NASA Johnson Space Center in Houston, and is one of the city’s most visited destinations. It’s particularly popular with families, as there are many interactive exhibits and activities that children and adults can enjoy. By advertising your business on Houston billboards near Space Center Houston, you’ll be able to market to a vast, family-centric consumer base and increase your brand recognition with consumers both young and old.
NRG Stadium
With a seating capacity of just over 72,000, NRG Stadium is one of Houston’s largest and most popular entertainment arenas. It’s home to the Houston Texans football team, as well as the Houston Livestock Show and Rodeo. In addition to sports events, NRG Stadium has also hosted a number of important music artists such as the Rolling Stones, Taylor Swift, and Cardi B, who broke the all-time attendance record at the stadium in 2019. With the exponential number of people that visit NRG Stadium each year, it’s a great place to search for billboard space located nearby.
In Conclusion
Advertising in Houston is an incredible way to increase your business’ brand recognition within a diverse Southern population. By utilizing print and digital Houston billboards located next to exciting attractions like Space Center Houston and NRG Stadium, you’re bound to run a successful marketing campaign that will help your business expand.
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