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iPhone 7 Pro is no more, source says

Were you expecting an iPhone 7 Pro this Fall?

Well, you’re bound to be disappointed.

According to trusted Taiwanese source Nikkei, Apple decided to ditch a third iPhone that was planned for a Fall 2016 release due to declining profit:

Initially, Apple had planned two versions of iPhone 7 Plus, one with a single lens and one with a dual lens. The single lens edition has since been ditched, the source said.

This simply means that the “iPhone 7 Pro,” as it was likely to be called, will now be called the iPhone 7 Plus and retain the dual-lens camera setup. The single-lens setup would’ve been the iPhone 7 Plus, but Apple’s priorities haven’t changed when it comes to providing more in order to better markup the price. With a dual-lens camera setup, Apple could charge an easy $900 USD for the upcoming iPhone 7 Plus.

We’ve shown photos of the three iPhones side-by-side, with the 7 Pro having a dual-lens camera setup, the 7 Plus and regular iPhone 7 retaining the OIS and single-lens camera setup of the traditional iPhone. The iPhone 7 Pro was likely the most expensive of the device; with the iPhone 7 at around $700-$800 and the iPhone 7 Plus starting at $800, the iPhone 7 Pro would’ve started at $900 and up for various storage models. We’ve seen some evidence to suggest Apple will release a 256GB storage variant for the iPhone 7, but this will cost $1000 easily.

Apple has been pounded hard in China, with record losses for the company that pioneered the smartphone category back in 2007. Apple has come under increased pressure to sell its smartphones because of the onslaught of Android OEMs such as Samsung, LG, Motorola, and HTC that are selling quad-core processors, Quad HD screen resolutions, and other software features built into their devices for which Apple doesn’t have an answer. Samsung’s wireless charging, edge display, and its in-built functionality will make the upcoming iPhone 7 and iPhone 7 Plus announcement a hard battle for the fruit company. We’re not sure that this is Apple’s finest hour.

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