Large companies and small businesses alike rely on email marketing as this an essential tool to keep customers engaged and attract new ones. In order to get the best out of email marketing, it is important to find the best way to combine updates for your clients as well as information that will be appealing to those who are just discovering your business. It is important to avoid sending too many emails as this could be considered as spam, but at the same time, you need to ensure that your targeted audience gets updates on a regular basis, otherwise you could lose customers. The best solution is to use an Email marketing tool that handles the process for you.
One of the most popular options when it comes to managing email marketing campaigns is MailChimp. It takes care of delivering Newsletters to your subscribers on a timely manner. MailChimp also gives you flexibility to create your own front-end forms and it helps you with the design of your newsletters. Overall, MailChimp is an excellent choice when it comes to email services. However, it may not be the right solution in every case and while there is a free version available for those who have less than 2000 subscribers, if you need to expand your reach, you will need to pay for the service. MailChimp is recognized for its efficiency and high quality, but if the pricing is not suitable for you, or you want to check more options, take a look at other email marketing solutions that you can try.
Omnisend is an efficient tool for creating sophisticated omnichannel communication and getting the right message to the right person at the right time. Making omnichannel marketing accessible with a user-friendly drag and drop UX, Omnisend gives you the power to create automated email sequences so no customer falls through the cracks. Use smart segmentation to send relevant messages to your customers no matter where they are in their customer journeys. Link Facebook and Google targeting, and add SMS messages to your flows to explore new channels of communication. Create landing pages and pop up boxes for easy email capture and list building. For your one-stop omnichannel shop that goes further than simple emails, Omnisend is a great solution.
Aweber is another highly popular email marketing solution and it has earned a solid reputation as one of the most reliable services available. It offers convenient delivery rates with over 700 HTML templates for your newsletters and it can be easily integrated with Facebook, PayPal and other platforms. Aweber supports other convenient features such as auto-responders, the possibility of importing and exporting your susbcriber list easily and opt-in forms that are specially designed to work well with your mobile devices. The drag and drop newsletter editors and in-depth analytics are other practical features that you can enjoy with Aweber. It also stands out for its simple pricing structure and a wide selection of features.
For those who don’t have previous experience with email marketing campaign, GetResponse is a great choice as it is very easy to use. With GetResponse, you will be able to set up an email marketing campaign even if you have not done it before, thanks to the simple user interface that the service provides. GetResponse is trusted by many companies and professional clients. It offers over 500 email campaign templates, as well as free access to thousands of iStockImages. Other features supported include Free Inbox Preview, Landing Pages, Auto-responders, Import/Export lists and more. Thanks to its smart and intuitive interface, GetResponse is an efficient solution that will help you to get a lot of visibility for your business.
Campaign Monitor ensures that your email marketing campaigns look well and it can help you to deliver captivating email campaigns that will keep your customers interested in your products and services. Its amazing drag-and-drop newsletters editor, along with a large collection of templates suitable for mobile platforms and web HTML, are some of the reasons why, Campaign Monitor is one of the bets alternatives to MailChimp. Other features worth noting are Campaign automation, social integration, A/B testing and Insightful analytics. Campaign Monitor offers 24/7 customer support and it can be a great solution for those who are not too happy about the pricing structure of MailChimp.
Another efficient email marketing tool that you can use instead of MailChimp is iContact. It is suitable for small businesses and large companies as well. The main features include Drag-and-drop newsletter creator, spam checking, social media integration, reports, auto-responders and HTML templates. You can personalize the emails to suit your contacts. There are sign-up forms available on Facebook and you can schedule posts on social media websites. If you want to get support for all the features supported, you can opt for the iContact Pro and Premium versions, which are ideal for email management at an enterprise level. The features supported include workflow automation, in-depth reporting and workflow automation, just to name a few.
Supporting a wide selection of features, Constant Contact is another service that deserves to be considered. Its practical functionality, ease of use and its impressive performance, make it a reliable choice to handle your newsletters, contacts and subscribers. It enables you to import and Excel spreadsheet with your contacts, while Constant Contact takes care of every aspect of contact management. Thanks to the real-time reporting features, you will know how many links are being clicked, who has read the information after you have sent it and more. There is a great collection of templates available that include automation of email campaigns, many HTML templates and much more. The strongest point for Constant Contact is the efficient way in which it allows you to manage your subscribers.